why its cool

How Dragon Ball Rose From Niche to the Mainstream

How Dragon Ball Rose From Niche to the Mainstream

When Al Roker welcomed the debut of a 56-foot-tall Goku balloon at the Macy’s Thanksgiving Day Parade in 2018, the Dragon Ball protagonist was introduced as “Earth’s mightiest warrior” with “blazing
Why the Ray-Ban Wayfarer is the Original Set of ‘Clout Goggles’

Why the Ray-Ban Wayfarer is the Original Set of ‘Clout Goggles’

When did the Space Age begin? In terms of astronomy, you can nail it down to 1957, when the Russians hurled a 183-pound polished sphere about the size of a beach ball away from Earth and into its
Why the Levi’s 501 Remains the Ultimate Pair of Jeans

Why the Levi’s 501 Remains the Ultimate Pair of Jeans

In his 2003 novel Pattern Recognition, William Gibson creates the coolest character ever to grace the pages of a book. Cayce Pollard is the world’s best coolhunter, and her highly astute ability to
How the Stan Smith Went From Tennis Court to Fashion Catwalk

How the Stan Smith Went From Tennis Court to Fashion Catwalk

Although the word ‘timeless’ is thrown around a lot in fashion, there are very few products that design and purpose have actually stood the test of time. And the Stan Smith is without a doubt one of
How Margiela’s Tabi Boot Became a Status Symbol for Fashion’s Elite

How Margiela’s Tabi Boot Became a Status Symbol for Fashion’s Elite

The “uncanny valley” is a robotics term dating back to Japanese professor Masahiro Mori in 1970. It hypothesizes that as a robot takes on more human characteristics — eyes, a face, five fingers, weird
How the Yankee Cap Became a Timeless Style Staple

How the Yankee Cap Became a Timeless Style Staple

On “Empire State of Mind,” JAY-Z rapped, “I made the Yankees hat more famous than a Yankee can.” It’s a stunt, a boast typical in hip-hop that need not be examined literally. But he was on to
How Vans Became the Skate Shoe That Matters & a Staple of Style

How Vans Became the Skate Shoe That Matters & a Staple of Style

From the first time four wheels hugged the walls of an emptied out pool, to becoming a central part of pop culture and fashion, skateboarding has had a lifelong friend in Vans. The small deck shoe
The Transformation of Crystals in Popular Culture

The Transformation of Crystals in Popular Culture

On this week’s episode of Why It’s Cool, we dive deep into the divine territory of crystals—and it’s as magical as you would imagine. Host Sydney Gore is joined by Vanessa Cuccia, Lisa Levine, Sadie
From Balenciaga to Virgil Abloh: How the IKEA Bag Became One of the Coolest Products of Our Time

From Balenciaga to Virgil Abloh: How the IKEA Bag Became One of the Coolest Products of Our Time

It’s hard to believe that a $1.49 bag made entirely of polypropylene could be so influential. So much so that in 2017 Demna Gvasalia, the creative director of Balenciaga, introduced a $2,145 version
‘Why It’s Cool’ Explains How Dickies Made Trend-Proof Trousers

‘Why It’s Cool’ Explains How Dickies Made Trend-Proof Trousers

Founded in 1922, the Williamson-Dickie Manufacturing Company is the brainchild of E.E. “Colonel” Dickie and C.N. Williamson. They’re one of the biggest manufacturers of workwear products today. And
This Week’s ‘Why It’s Cool’ Traces How Crocs Became Fashion’s Favorite Ugly Shoe

This Week’s ‘Why It’s Cool’ Traces How Crocs Became Fashion’s Favorite Ugly Shoe

On this week’s episode of Highsnobiety’s latest podcast, Why It’s Cool, we chart the transformation of Crocs from the practical footwear choice of chefs and nurses everywhere to the ironically cool
The Second Episode of ‘Why It’s Cool’ Explores Why Cacti Are Having a Pop-Culture Moment

The Second Episode of ‘Why It’s Cool’ Explores Why Cacti Are Having a Pop-Culture Moment

On this week’s episode of our new podcast series Why It’s Cool, Highsnobiety footwear staff writer Fabian Gorsler explores the mysterious allure of succulents, specifically cacti. Yes, you read that
Our New Podcast Series ‘Why It’s Cool’ Dissects Today’s Hottest Trends

Our New Podcast Series ‘Why It’s Cool’ Dissects Today’s Hottest Trends

Highsnobiety’s new podcast series is here! Why It’s Cool is a recurring narrative podcast digging deeper into the most relevant brands, manufacturers, and specific products in our world. The show