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How the Hyphen Is Shaping the Future of Advertising

How the Hyphen Is Shaping the Future of Advertising

Every month, some conference, roundtable, festival interview or trade column presents another thought leader offering a jargon-infested declaration stating that whatever you currently accept as normal
Why There's a Major Disconnect Between the Marketing and Tech Worlds

Why There's a Major Disconnect Between the Marketing and Tech Worlds

I've had a ringside seat to one of the most riveting parts of the advertising ecosystem. If I were to extricate myself from my position and develop temporary amnesia, I believe I would find the entire

Trump touts Michael Moore audio: His election will be the biggest “f*** you” in human history

Gestures. The post Trump touts Michael Moore audio: His election will be the biggest “f*** you” in human history appeared first on Hot Air.
What Chatbots Are Teaching Us About the Future of Marketing

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. David Shing
How to Make Sure Your Branded Content Isn't Really Just an Ad

How to Make Sure Your Branded Content Isn't Really Just an Ad

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum of how you reach consumers when none of them is even remotely interested
Let's Make This the Last Year That Digital Didn't Know How to Handle Election Ads

Let's Make This the Last Year That Digital Didn't Know How to Handle Election Ads

Political professionals will use the word "watershed" when they talk about 2016 for many reasons. For those of us in digital advertising, 2016 is the year spending went from a river to a
Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink

Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink

In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic?
4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was
Marketers: Hold Facebook Accountable for Measurement Flubs

Marketers: Hold Facebook Accountable for Measurement Flubs

"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of trust in advertising." Sean
What Marketers Can Learn From America’s Election Shock

What Marketers Can Learn From America’s Election Shock

If my Facebook newsfeed is any indication, the world of advertising is currently filled with hand-wringing, astonishment and in some cases, all-out despair. There are tears and complete shock that we
3 Things Kiss Taught Me About Marketing

3 Things Kiss Taught Me About Marketing

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and
Why Seeking Untapped 'White Space' Is a Dangerous Trap for Marketers

Why Seeking Untapped 'White Space' Is a Dangerous Trap for Marketers

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space." Jonathan Cude Alex Fine Yes, of course, the
Why TV Advertising Is About to Change Forever

Why TV Advertising Is About to Change Forever

With the launch of DirectTV now earlier this month, cord cutting at scale is likely about to get very real. But will we unleash the real potential of it or make the same mistakes of the past? Tom
Why CES Is a Key Incubator for Marketing Execs

Why CES Is a Key Incubator for Marketing Execs

CES has become the place for companies to showcase new, innovative and promising technology. And with the expo celebrating its 50th anniversary, it's more obvious than ever why the largest consumer

Hyundai announces Google Home control of Blue Link-supported cars

Hyundai took to CES 2017 to announce a new feature for the Blue Link service that allows you to use an app to control a supported car, like start it and lock the doors. The new feature is support for
Why Esports May Be the Next Great Frontier for Marketers

Why Esports May Be the Next Great Frontier for Marketers

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.
[Updated] Voice website banner mentions 'The new Google Voice,' but nothing seems to have changed

[Updated] Voice website banner mentions 'The new Google Voice,' but nothing seems to have changed

Update 1: 2017/01/09 3:54pm PST Google has responded to our inquiry. Prepare to be mildly disappointed: they say new things are coming, but they're not ready to talk about it yet. Sorry, it looks
Why the Most Important Word in 2017 Will Be 'Experience'

Why the Most Important Word in 2017 Will Be 'Experience'

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings. It's not about
3 Trends From CES That Marketers Really Need to Pay Attention To

3 Trends From CES That Marketers Really Need to Pay Attention To

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech
Canada’s Shaw Turns to Comcast Technology to Regain Market Share

Canada’s Shaw Turns to Comcast Technology to Regain Market Share

BlueSky TV is available in Calgary and will expand to other markets in coming months.