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How 99%IS- Created the ‘Gobchang’ Pant, Street Style’s Favorite Pair of Trousers

How 99%IS- Created the ‘Gobchang’ Pant, Street Style’s Favorite Pair of Trousers

You’ve seen them on Instagram. Maybe around the legs of Offset, Pharrell, Travis Scott, J Balvin, or Billie Eilish. Dedicated fashion heads know what they are, but are hesitant to share that knowledge
Endless Joy Is the Occult Alternative to Your Hawaiian Shirt

Endless Joy Is the Occult Alternative to Your Hawaiian Shirt

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent brought to you by Avión Tequila. Each week, we’re spotlighting an emerging brand that’s bringing something new to the worlds of
b.Eautiful is Exploring Japanese Culture Beyond Anime & Sushi

b.Eautiful is Exploring Japanese Culture Beyond Anime & Sushi

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent brought to you by Avión Tequila. Each week, we’re spotlighting an emerging brand that’s bringing something new to the worlds of
Hidden Mangroves Is the Antidote to Worn-Out Logomania

Hidden Mangroves Is the Antidote to Worn-Out Logomania

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent brought to you by Avión Tequila. Each week, we’re spotlighting an emerging brand that’s bringing something new to the worlds of
Antonio Ciongoli’s 18 East Makes Great Menswear More Affordable

Antonio Ciongoli’s 18 East Makes Great Menswear More Affordable

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent brought to you by Avión Tequila. Each week, we’re spotlighting an emerging brand that’s bringing something new to the worlds of
One DNA Is The Genderless NYC Brand Pushing for Real Inclusivity

One DNA Is The Genderless NYC Brand Pushing for Real Inclusivity

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent brought to you by Avión Tequila. Each week, we’re spotlighting an emerging brand that’s bringing something new to the worlds of
Rising Brand Siberia Hills Started With a Kanye West Email & a Trip to the Himalayas

Rising Brand Siberia Hills Started With a Kanye West Email & a Trip to the Himalayas

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent bought to you by Avión Tequila. Each week, we’re spotlighting an emerging brand that’s bringing something new to the worlds of
TAKA Original Goes Back to the Future With Streetwear Inspired by Old-School Tech

TAKA Original Goes Back to the Future With Streetwear Inspired by Old-School Tech

Pursuing his passion for street culture, Aka quit his job in the record industry to launch TAKA Original in 2012. The streetwear label has team members operating in New York, Paris, Tokyo, Beijing,
NYC Brand Social-Work Is Going Back to the Roots of Workwear

NYC Brand Social-Work Is Going Back to the Roots of Workwear

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent. Each week, we’re spotlighting a brand that’s bringing something new to the worlds of streetwear and fashion. Social-Work wants
WWWM Is the New Wave of South Korean Streetwear

WWWM Is the New Wave of South Korean Streetwear

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent. Each week, we’re spotlighting a brand that’s bringing something new to the worlds of streetwear and fashion. Over the past few
Ludovic de Saint Sernin Is the Sexiest Menswear Label in the World Right Now

Ludovic de Saint Sernin Is the Sexiest Menswear Label in the World Right Now

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent. Each week, we’re spotlighting a brand that’s bringing something new to the worlds of streetwear and fashion. Designer Ludovic
Skater Gino Iannucci Writes the Next Chapter of His POETS Brand

Skater Gino Iannucci Writes the Next Chapter of His POETS Brand

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent. Each week, we’re spotlighting a brand that’s bringing something new to the worlds of streetwear and fashion. If you read too
LVMH Prize-Nominated PHIPPS Is Here to Save Us From Tech Dystopia

LVMH Prize-Nominated PHIPPS Is Here to Save Us From Tech Dystopia

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent. Each week, we’re spotlighting a brand that’s bringing something new to the worlds of streetwear and fashion. The last few
This Kanye West Collaborator is Making Waves With His Own Surf-Inspired Brand

This Kanye West Collaborator is Making Waves With His Own Surf-Inspired Brand

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent. Each week, we’re spotlighting an emerging brand that’s bringing something new to the worlds of streetwear and fashion. Eli
LVMH Prize Nominee Vejas Kruszewski Is Elevating Leather With Pihakapi

LVMH Prize Nominee Vejas Kruszewski Is Elevating Leather With Pihakapi

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent. Each week, we’re spotlighting an emerging brand that’s bringing something new to the worlds of streetwear and fashion.