upfronts

How TV Tuned In More Ad Dollars: Direct Response and Digital Doubts

How TV Tuned In More Ad Dollars: Direct Response and Digital Doubts

At a time when TV viewers have more power than ever to skip past commercials, Madison Avenue is acting like it’s the heyday of the Pillsbury Doughboy, Toucan Sam and Mr. Whipple. TV ads, those
CBS Sees Primetime, Late-Night Advertising Gains From Upfront (EXCLUSIVE)

CBS Sees Primetime, Late-Night Advertising Gains From Upfront (EXCLUSIVE)

Despite an array of new video options, Madison Avenue is still placing big bets on one of its standbys. CBS expects the volume of advance advertising commitments placed against its next primetime
As Madison Avenue Rushes to TV, Hulu Works For Its Cut of the Action (EXCLUSIVE)

As Madison Avenue Rushes to TV, Hulu Works For Its Cut of the Action (EXCLUSIVE)

Hulu is owned by TV companies – and now it’s working to try to capture some of TV’s ad dollars before it’s too late. The streaming-video hub has been offering lower rates of increase to advertisers
The CW Expects Ad Increase for Primetime Shows

The CW Expects Ad Increase for Primetime Shows

Advertisers want to visit “Riverdale” once again. The CW expects to notch an increase in advertiser commitments for its primetime schedule, a sign of robust Madison Avenue activity in TV’s annual
Discovery Will Crash TV’s Upfront Week in 2020

Discovery Will Crash TV’s Upfront Week in 2020

Discovery wants to tout “Shark Week” during TV’s Upfront Week. Discovery will elbow its way next year into TV’s annual May showcase, the mid-month series of presentations the nation’s big media
Broadcasters Lean Into Franchise Extensions, Schedule Stability With 2019-2020 Offerings

Broadcasters Lean Into Franchise Extensions, Schedule Stability With 2019-2020 Offerings

The 2019-2020 broadcast season is all but set and with it, several clear trends have emerged among the Big 4 and The CW. The name of the game this year is franchise extensions. There are currently
Studio Chiefs Talk Series Orders, Digital Dealmaking and Diversification as Upfronts Wrap

Studio Chiefs Talk Series Orders, Digital Dealmaking and Diversification as Upfronts Wrap

A funny thing happened on the way to the upfront in a year of major transitions for the largest player in television. Numerous network and studio executives found a dealmaking environment that was
2019-2020 Fall Broadcast Schedule

2019-2020 Fall Broadcast Schedule

The 2019-2020 broadcast season will be here before we know it, and the schedule for the season has several compelling match ups to offer. The final seasons of multiple shows will bow this fall, while
‘Batwoman,’ Archie and the Jonas Brothers: 5 Things We Learned at the CW’s Upfront

‘Batwoman,’ Archie and the Jonas Brothers: 5 Things We Learned at the CW’s Upfront

The CW rounded up this year’s litany of network upfront presentations with a quick, hour-long event, touting its multi-platform strategy on both linear and digital. Here are a few takeaways from the
CW Boss on Strategy Post-Netflix, Airing All Scripted Originals and Finding New Comedy

CW Boss on Strategy Post-Netflix, Airing All Scripted Originals and Finding New Comedy

The CW loves its big franchises, and has found a way to pair them almost too neatly in the fall. Back-to-back nightly lineups include comic book shows with comic book shows, remakes with remakes,
CW 2019-2020 Primetime Schedule: ‘Batwoman’ Teams With ‘Supergirl’ on Sunday

CW 2019-2020 Primetime Schedule: ‘Batwoman’ Teams With ‘Supergirl’ on Sunday

The CW is sending its buzzed-about “Batwoman” to Sunday in the fall to pair with “Supergirl,” while the new spin on “Nancy Drew” slides behind the buzzy “Riverdale” on Wednesday. CW is adding just two
CBS shows the first new image of Patrick Stewart as Picard in 17 years

CBS shows the first new image of Patrick Stewart as Picard in 17 years

Details on the series are scarce, but fans have their theories.
AT&T to Madison Avenue: Time to Hang Up on TV Networks? (Column)

AT&T to Madison Avenue: Time to Hang Up on TV Networks? (Column)

You hear it from programming executives all the time: TV fans don’t watch networks; they watch shows. AT&T seems ready to transform that maxim into a truism. In a presentation to advertisers
‘Rick and Morty’ Season 4 to Premiere in 2019

‘Rick and Morty’ Season 4 to Premiere in 2019

“Rick and Morty” Season 4 is on it’s way! The hit Adult Swim series is set to return for its fourth season in November 2019, it was announced Wednesday at the WarnerMedia upfront presentation in New
CBS Entertainment Chief on ‘Bull’ Renewal: Michael Weatherly ‘Realized He Made a Mistake’

CBS Entertainment Chief on ‘Bull’ Renewal: Michael Weatherly ‘Realized He Made a Mistake’

CBS considered “the totality of the situation” and remorse expressed by actor Michael Weatherly in making the decision to renewal drama series “Bull” for a fourth season. Weatherly was accused by
CBS 2019-20 Lineup Shuffles Comedies to Fill ‘Big Bang’ Gap

CBS 2019-20 Lineup Shuffles Comedies to Fill ‘Big Bang’ Gap

CBS is shuffling its comedy lineup in the fall as the network serves up its first primetime schedule without “The Big Bang Theory” in more than 12 years. CBS also confirmed the Tea Leoni drama “Madam
CBS 2019-2020 Primetime Schedule and New Series

CBS 2019-2020 Primetime Schedule and New Series

CBS’ fall schedule for the 2019-20 season brings five new series to its primetime lineup, including the return of “Everybody Loves Raymond” and “The Middle” alum Patricia Heaton in the comedy “Carol’s
Disney Unveils the Other Half of its Television Universe at Upfront (Analysis)

Disney Unveils the Other Half of its Television Universe at Upfront (Analysis)

Disney’s upfront presentation on Tuesday at Lincoln Center’s David Geffen Hall amounted to the second half of the starry unveiling of its Television Universe. The two-hour-plus showcase came on a
‘Fargo,’ ‘Modern Family,’ Aretha Franklin and More: 5 Things We Learned at Disney’s Upfront

‘Fargo,’ ‘Modern Family,’ Aretha Franklin and More: 5 Things We Learned at Disney’s Upfront

The newly merged suite of Disney networks held its first ever “Disney Upfront Experience” on Tuesday, featuring segments devoted to ESPN, FX, Freeform, ABC News and ABC. Highlights included comedic
Jimmy Kimmel’s 10 Best Jokes From ABC’s Upfront Presentation

Jimmy Kimmel’s 10 Best Jokes From ABC’s Upfront Presentation

Jimmy Kimmel brought his traditional scorched earth comedy to ABC’s upfront presentation in New York on Tuesday. The late-night host took plenty of shots at his own network and its executives, while