think different

Apple’s outside ad agency cuts 50 jobs

The outside ad agency dedicated to Apple marketing was hit with a big round of layoffs this week. Media Arts Lab cut about 50 employees across multiple divisions of the company. Owned by Apple’s
The Steve Jobs speech that made Silicon Valley obsessed with pirates

The Steve Jobs speech that made Silicon Valley obsessed with pirates

One of Steve Jobs' most famous maxims has been misconstrued by an increasingly privileged Silicon Valley.

Apple’s newest Mac ad is all about the music

Apple just dropped a brand new Mac ad in the United Kingdom. It’s all about making music and it features a whole bunch of big artists using Apple computers. It’s also a little reminiscent of the
Swatch Wins Rights to Trademark That Definitely Doesn't Resemble One of Apple's Most Famous Slogans

Swatch Wins Rights to Trademark That Definitely Doesn't Resemble One of Apple's Most Famous Slogans

The Apple Watch might have taken a big bite out of The Swatch Group’s market share, which owns luxury timepiece brands like Tissot and Omega. But the Switzerland-based company recently countered with

The iconic creative behind some of Apple’s most beloved ads retires

Lee Clow, the founder of Apple’s creative agency TBWA\Media Arts Lab and TBWA global director of media arts, is retiring at the age of 73. A friend of Steve Jobs for three decades, Clow played a

Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’

September 28, 1997: Apple debuts its iconic “Think different” television commercial, aligning the troubled computer company with some of history’s most celebrated freethinking rebels. The most famous

Today in Apple history: It’s time to ‘Think different’

August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once

Sarcastic T-shirts urge Apple to ‘Think Different (again)’

If you think Apple has lost its innovation mojo, these T-shirts are for you. Throwboy’s new iWantMore line expresses the frustration of anybody irritated by iOS bugs or underwhelmed by the MacBook