switchers

Today in Apple history: Brilliant ad campaign turns switcher into unlikely star

June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think

iOS nips at Android’s heels in user loyalty

Americans are far less likely to switch between an iPhone and an Android smartphone than they once were. A new study shows that virtually all users of both types have little interest in moving to the