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publishers platforms

Yahoo and Verizon Agree to Drop the Acquisition Price by $350 Million

Yahoo and Verizon Agree to Drop the Acquisition Price by $350 Million

Verizon and Yahoo have agreed to drop the price of Verizon's acquisition of the Yahoo by $350 million, following Yahoo's disclosure of a massive data breach that became public last year. According to
This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites.
How This 100-Year-Old Business Publication Turned Its Attention Toward Millennials

How This 100-Year-Old Business Publication Turned Its Attention Toward Millennials

When you think of Forbes Magazine, you might picture a cigar-chomping executive reading the latest issue while getting his wingtips shined. That's not entirely the case, it turns out. Forbes, first
Food52 and the Unique Space It Occupies on the Food Internet

Food52 and the Unique Space It Occupies on the Food Internet

Food52, an independent food publisher, has cracked the code on working with contributors, brands and beautiful photography. Amanda Hesser, CEO and co-founder of Food52, said the food space back in
Instagram Users Can Now Share Up to 10 Photos and Videos in a Single Post

Instagram Users Can Now Share Up to 10 Photos and Videos in a Single Post

Instagram is hoping to encourage more posting on the platform by letting users do what Facebook has already done for years: post many photos or videos all at once. Today, the app will begin letting
Women’s Wear Daily Scales Back Print Editions and Cuts Staff

Women’s Wear Daily Scales Back Print Editions and Cuts Staff

Women's Wear Daily, the so-called "bible of fashion," will be altering its print schedule for the second time in two years and letting go of several staffers. WWD confirmed to Adweek that it will
How theSkimm Is Informing Millennial Women About Politics Without Taking Sides

How theSkimm Is Informing Millennial Women About Politics Without Taking Sides

In an era when making a political stand is becoming increasingly common among brands, it would seem like an obvious move for theSkimm, a newsletter and media platform that counts millions of
The Outline Is Making Visual, Interactive Content and Ads for a ‘Post-Text’ Internet

The Outline Is Making Visual, Interactive Content and Ads for a ‘Post-Text’ Internet

"We're creating content for a psychographic, not a demographic," said Amanda Hale, CRO of The Outline, a 2-month-old news site meant to serve an "underfed" online audience. That target psychographic
7 Challenges Snapchat’s Parent Company Has to Overcome Before It Can Be Wall Street’s ‘New Facebook’

7 Challenges Snapchat’s Parent Company Has to Overcome Before It Can Be Wall Street’s ‘New Facebook’

Snap Inc., the parent company of Snapchat, today is expected to begin trading on the New York Stock Exchange, where it's reportedly being valued at $24 billion, or $17 per share. The mobile-focused
How Facebook Live Transformed Ghana’s Presidential Elections

How Facebook Live Transformed Ghana’s Presidential Elections

BARCELONA, Spain--Telecoms have notoriously rocky relationships with Facebook and others when it comes to their "pipes" and letting tech companies push data-heavy content like video through them while
Awesomeness Didn’t Decide How to Release Its New Movie Until After It Was Made

Awesomeness Didn’t Decide How to Release Its New Movie Until After It Was Made

AwesomenessTV launched four years ago as a multichannel network focused on up-and-coming YouTube personalities and influencers before expanding into branded entertainment, music content and now
Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency

Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency

As Facebook continues to grapple with concerns on the part of advertisers that the platform doesn't provide enough metrics from campaigns, the company is making its sophisticated "people-based"
Google AMP Is Expanding to the Asia-Pacific Region

Google AMP Is Expanding to the Asia-Pacific Region

Google is expanding its accelerated mobile pages program to the Asia-Pacific region with hopes of reaching another 1 billion people. Today, Google announced that major Chinese search engines including
How Some Publishers and Platforms Are Participating in ‘A Day Without A Woman’

How Some Publishers and Platforms Are Participating in ‘A Day Without A Woman’

Many popular publishers and platforms will be supporting their female employees on March 8, International Women's Day. Organizers of the Women's March, which took place the day after President Trump's
Users Can Now Place Geotagged Stickers on Instagram Stories

Users Can Now Place Geotagged Stickers on Instagram Stories

Instagram users hanging out in New York City or Jakarta this week might want to get in the sticker state of mind. Today, the company is rolling out geotagged stickers for Instagram Stories. The
Snapchat Honors International Women’s Day With Frida Kahlo, Marie Curie and Rosa Parks Lenses

Snapchat Honors International Women’s Day With Frida Kahlo, Marie Curie and Rosa Parks Lenses

Snapchat users who open the app to apply one of the company's lenses will see a few familiar faces today. For International Women's Day, Snapchat created lenses featuring three of history's most
Vimeo Is Adding 360-Degree Video Capabilities

Vimeo Is Adding 360-Degree Video Capabilities

Vimeo has added 360-degree video capabilities, which could help it catch up with competitors such as YouTube, Twitter and Facebook as more brands and content creators test out the emerging medium.
Facebook Is Banning Developers From Using Its Data to Build Surveillance Tools

Facebook Is Banning Developers From Using Its Data to Build Surveillance Tools

Brands, media companies and nonprofits use Facebook's data for a lot of different things, but the company said it wants to make sure tracking people isn't one of them. Today, Facebook announced it's
Vice Media Joins the Snapchat Original Series Fray With a Dating Show

Vice Media Joins the Snapchat Original Series Fray With a Dating Show

Vice Media was a global launch partner for the Snapchat Discover platform two years ago, but the company hadn't been part of the media stampede to create original series for the platform--until now.
Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook