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political advertising

Teaching Seventh Graders in a ‘Total Mess’ of an Election Season

Teaching Seventh Graders in a ‘Total Mess’ of an Election Season

Seventh graders in Brent Wathke’s social studies classes at DeLong Middle School in Eau Claire, Wis., clockwise from top left: Emma Johnson, Lorenzo Tovar, Nika Knapp, Paul Harder, Rylea Nall, Gabriel
The 2016 Race: Do Campaign Ads Matter? Donald Trump Offers a Rare Chance to Find Out
The 2016 Race: Do Campaign Ads Matter? Donald Trump Offers a Rare Chance to Find Out
Donald Trump's Lack of Ad Spending Is Leaving a Hole In Local Media's Pocket

Donald Trump's Lack of Ad Spending Is Leaving a Hole In Local Media's Pocket

The presidential debates provided plenty of free airtime.Gif: Dianna McDougall; Sources: CNN, Shutterstock The presidential election has been momentous and memorable: the first woman nominee of a
Outside Money Favors Hillary Clinton at a 2-to-1 Rate Over Donald Trump

Outside Money Favors Hillary Clinton at a 2-to-1 Rate Over Donald Trump

Hillary Clinton in Cleveland on Friday. Mrs. Clinton’s close personal ties to elite donors have helped in fund-raising efforts.

The 2016 Race: Ads That Use Candidates’ Own Words, to Powerful Effect

It’s been an unusual presidential campaign season in many ways, and some of the ads are also a departure from established norms.

The 2016 Race: Ads That Use Candidates’ Own Words, to Powerful Effect

It’s been an unusual presidential campaign season in many ways, and some of the ads are also a departure from established norms.

Ad of the Week: Singing Hillary Clinton’s Praises, in Morgan Freeman’s Voice

A new ad, with the theme “Our Children,” presents Mrs. Clinton as “the steady hand” and Donald J. Trump as “a loose cannon.”
‘Super PAC’ Bolsters Ads to Aid Clinton in 3 Battleground States

‘Super PAC’ Bolsters Ads to Aid Clinton in 3 Battleground States

Hillary Clinton at a campaign rally at Kent State University in Ohio on Monday.
Dirty Tricks, Vandalism and the Dark Side of Politics

Dirty Tricks, Vandalism and the Dark Side of Politics

A woman puts Hillary Clinton stickers on an ad also showing Donald J. Trump on a bus before the first presidential debate at Hofstra University in Hempstead, N.Y., in September.

Ad of the Week: Women Are the Focus in Campaigns’ Last Advertising Push

Hillary Clinton’s team hammered away at Donald J. Trump’s character. The Trump campaign offered a portrait of him as a loving father.
Advertising: Ads Focus on Relief From the Presidential Campaign

Advertising: Ads Focus on Relief From the Presidential Campaign

Hefty and other advertisers are trying to connect with voters’ disillusionment.
Hillary Clinton and Donald Trump Scramble to Make Their Final Pleas

Hillary Clinton and Donald Trump Scramble to Make Their Final Pleas

Hillary Clinton appeared with LeBron James of the Cleveland Cavaliers during a rally in the city on Sunday.
The Drama Down the Ballot: 2016’s Other Wild Races

The Drama Down the Ballot: 2016’s Other Wild Races

Joseph D. Morrissey, right, who was jailed for a sexual relationship with a teenager, campaigning for mayor in Richmond, Va.
Let's Make This the Last Year That Digital Didn't Know How to Handle Election Ads

Let's Make This the Last Year That Digital Didn't Know How to Handle Election Ads

Political professionals will use the word "watershed" when they talk about 2016 for many reasons. For those of us in digital advertising, 2016 is the year spending went from a river to a
For Election Day Influence, Twitter Ruled Social Media

For Election Day Influence, Twitter Ruled Social Media

A line of voters on East 74th Street in Manhattan on Tuesday. More than 27,000 posts a minute were going up on Twitter by 11 a.m.
For Election Day Influence, Twitter Ruled Social Media

For Election Day Influence, Twitter Ruled Social Media

A line of voters on East 74th Street in Manhattan on Tuesday. More than 27,000 posts a minute were going up on Twitter by 11 a.m.
After Election Surprise, Marketers Rethink How to Study Consumers

After Election Surprise, Marketers Rethink How to Study Consumers

Signs were piled up in a Hillary Clinton campaign office in Columbia, S.C., before that state’s primary. For marketers, the results of the presidential election threw into question “the rules of
After Election Surprise, Marketers Rethink How to Study Consumers

After Election Surprise, Marketers Rethink How to Study Consumers

Signs were piled up in a Hillary Clinton campaign office in Columbia, S.C., before that state’s primary. For marketers, the results of the presidential election threw into question “the rules of
The 2016 Race: This Election Was Not About the Issues. Blame the Candidates.