phil schiller

Phil Schiller Talks About the Development of the Original iPad in New Interview

Phil Schiller Talks About the Development of the Original iPad in New Interview

In a retrospective on the technology of the last decade, The New York Times has shared a new interview with marketing chief Phil Schiller, covering the debut of the iPad in early 2010. Schiller says

Apple’s Head of Marketing Wrongfully Dunks on Chromebooks

This is your Data Sheet for Friday, November 15, 2019

Apple’s Head of Marketing Wrongfully Dunks on Chromebooks

This is your Data Sheet for Friday, November 15, 2019
Phil Schiller says Chromebooks are a ‘cheap testing tool’ that don’t help kids succeed

Phil Schiller says Chromebooks are a ‘cheap testing tool’ that don’t help kids succeed

Apple today introduced a brand new 16-inch MacBook Pro that, at long last, fixes the horrid butterfly keyboard design that plagued previous models. The new notebook, which starts at $2,399, also

Apple's Phil Schiller says Chromebooks won't help kids succeed (updated)

Apple's focus might be on its high-end 16-inch MacBook Pro at the moment, but marketing chief Phil Schiller has also chipped in on the lower end of the market -- namely, how he thinks it might affect

Phil Schiller: Nope, Apple still isn’t planning to make a touchscreen Mac

Apple isn’t going to release a touchscreen Mac any time soon, says Phil Schiller, SVP of Marketing. In a new interview, Schiller chimed in on the question on whether Apple might consider merging its

How a Magic Keyboard made it into the new 16-inch MacBook Pro

Apple’s newly unveiled 16-inch MacBook Pro ditches the controversial butterfly keyboard and brings back the scissor switch Magic Keyboard. In a new interview, Apple marketing SVP Phil Schiller talked
Phil Schiller Discusses 16-Inch MacBook Pro, Says Virtual Esc Key Was Number One Complaint About Touch Bar

Phil Schiller Discusses 16-Inch MacBook Pro, Says Virtual Esc Key Was Number One Complaint About Touch Bar

Apple's marketing chief Phil Schiller has spoken with CNET's Roger Cheng about the new 16-inch MacBook Pro, reflecting on the new Magic Keyboard, the Touch Bar, and many other aspects of the

Apple’s PR boss is leaving the company

Apple’s VP of communications is stepping away from the company after leading Apple’s public relations efforts for the last five years. Steve Dowling, who worked at Apple for 16 years, sent out a memo

Apple tweaks App Store rule changes for children’s apps and sign-in services

Originally announced in June, changes to Apple’s App Store policies on its Sign in with Apple service and the rules around children’s app categories are being tweaked. New apps must comply right away
iFixit gives Fairphone 3 a perfect 10 for repairability

iFixit gives Fairphone 3 a perfect 10 for repairability

Here’s something the hermetically sealed iPhone can’t do: Score a perfect 10 for repairability. Smartphone startup and social enterprise Fairphone’s latest repairable-by-design smartphone has done

Apple unleashes iPhone 11 Pro with XDR display, Ultra Wide camera

The iPhone upgrade you’ve been waiting all year for has finally landed. Apple today unleashed iPhone 11 Pro and iPhone 11 Pro Max, with huge camera improvements, an improved Super Retina XDR display,

Live chat: Watch Apple’s iPhone 11 keynote with us

The stage of the Steve Jobs Theater is set for the biggest Apple keynote of the year — and we can’t wait to watch the iPhone 11 unveiling with you. Rather than live-blogging the Apple “By Innovation

Apple’s adjusted App Store algorithm handicaps its own apps

Apple’s recently-adjusted App Store algorithm prevents too many of its own apps from dominating search results. The change, which followed Spotify’s complaint regarding “unfair” App Store practices

App Store testers plow through up to 100 apps per day

With close to two million applications in its software stores, Apple reportedly doesn’t have much time to devote to testing most new submissions. Details leaking out about the process show that a

How Apple tricks our brains into accepting high prices

During the WWDC 2019 keynote, most of Apple’s latest creations drew enthusiastic applause, with one notable exception. The price of Apple’s new Pro Display XDR elicited a somewhat cooler response. But

Phil Schiller Explains Why Apple Removed Third-Party Screen Time Apps from App Store

The New York Times posted a detailed report highlighting how Apple has been removing or restricting apps that provided functionality similar to Screen Time on the App Store. The report led to Zachary
Phil Schiller Lays Out Apple's Case for Cracking Down on Screen Time Monitoring Apps

Phil Schiller Lays Out Apple's Case for Cracking Down on Screen Time Monitoring Apps

Earlier today, a report from The New York Times highlighted Apple's removal of a number of App Store apps that had allowed users to monitor usage of their devices or those used by their children. The

Is Apple’s modular Mac Pro doomed to flop?

Two whole years ago, Apple promised pro users that it would completely revamp the Mac Pro. Apple teased that it’s making a modular system that will have the flexibility professionals need. With

Tim Cook is ready to testify in Qualcomm trial

Tim Cook will offer testimony as part of Apple’s legal battle with Qualcomm. Cook will discuss Apple’s business practices, strategy, agreements with cellular network carriers, and more. He’s not the