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names organizational

In China, Your Company’s Name Can’t Be a Mouthful

In China, Your Company’s Name Can’t Be a Mouthful

The financial district in Shanghai. Government guidelines say new companies cannot register names that are paragraphs or long sentences, or that include sensitive language, including political terms.
Coach Inc. Is Dead. Long Live Tapestry.

Coach Inc. Is Dead. Long Live Tapestry.

The plan by Coach Inc. to rename itself Tapestry Inc. follows its acquisitions of Stuart Weitzman and Kate Spade.
Grade School Students Have Spoken: Jefferson Davis Is Out, Barack Obama Is In

Grade School Students Have Spoken: Jefferson Davis Is Out, Barack Obama Is In

The students of Davis International Baccalaureate Elementary School in Jackson, Miss., voted to rename their school after President Barack Obama.

The Can’t-Lose Way for Your Business to Pop: Add Bitcoin to Its Name

Businesses previously focused on making fitness apparel, cigars and beverages have rebranded themselves into virtual currency or blockchain companies.

The Can’t-Lose Way for Your Business to Pop: Add Bitcoin to Its Name

Businesses previously focused on making fitness apparel, cigars and beverages have rebranded themselves into virtual currency or blockchain companies.

The Can’t-Lose Way for Your Business to Pop: Add Bitcoin to Its Name

Businesses previously focused on making fitness apparel, cigars and beverages have rebranded themselves into virtual currency or blockchain companies.
Wealth Matters: There’s More to Naming a Company After Yourself Than Ego

Wealth Matters: There’s More to Naming a Company After Yourself Than Ego

The Trump Hotel in Washington. Before he became president, Donald J. Trump was the head of one of the country’s best-known namesake brands.
Wealth Matters: There’s More to Naming a Company After Yourself Than Ego

Wealth Matters: There’s More to Naming a Company After Yourself Than Ego

The Trump Hotel in Washington. Before he became president, Donald J. Trump was the head of one of the country’s best-known namesake brands.
A Public Outcry Against a Wall Street Titan’s Name on a High School

A Public Outcry Against a Wall Street Titan’s Name on a High School

Stephen A. Schwarzman planned to make a $25 million donation to Abington Senior High School in Pennsylvania in return for naming rights, among other conditions.
Trump Place Does Not Have to Be a Forever Name, Judge Says

Trump Place Does Not Have to Be a Forever Name, Judge Says

The condominium board at 200 Riverside Boulevard asked a judge to rule on whether the building was required to keep the Trump name on its facade.
Valeant, Distancing Itself From Its Past, Will Change Its Name to Bausch Health

Valeant, Distancing Itself From Its Past, Will Change Its Name to Bausch Health

Valeant’s headquarters in Bridgewater, N.J. The drug maker’s new name, Bausch Health Companies, will take effect in July, the company said.
Valeant, Distancing Itself From Its Past, Will Change Its Name to Bausch Health

Valeant, Distancing Itself From Its Past, Will Change Its Name to Bausch Health

Valeant’s headquarters in Bridgewater, N.J. The drug maker’s new name, Bausch Health Companies, will take effect in July, the company said.
Valeant, Distancing Itself From Its Past, Will Change Its Name to Bausch Health

Valeant, Distancing Itself From Its Past, Will Change Its Name to Bausch Health

Valeant’s headquarters in Bridgewater, N.J. The drug maker’s new name, Bausch Health Companies, will take effect in July, the company said.
Valeant, Distancing Itself From Its Past, Will Change Its Name to Bausch Health

Valeant, Distancing Itself From Its Past, Will Change Its Name to Bausch Health

Valeant’s headquarters in Bridgewater, N.J. The drug maker’s new name, Bausch Health Companies, will take effect in July, the company said.
MoMA Sees a Problem in a Cafe’s Name. The Cafe Sees None.

MoMA Sees a Problem in a Cafe’s Name. The Cafe Sees None.

The Museum of Modern Art, also known as MoMA, sued the cafe MoMaCha last month for a trademark infringement and dilution.
Kate Spade and Fashion’s Identity Crisis: When a Name Makes a Brand

Kate Spade and Fashion’s Identity Crisis: When a Name Makes a Brand

The flagship Kate Spade store located on Madison Avenue in Manhattan on Tuesday, the day the fashion designer was found dead in her home.
Kate Spade and Fashion’s Identity Crisis: When a Name Makes a Brand

Kate Spade and Fashion’s Identity Crisis: When a Name Makes a Brand

The flagship Kate Spade store located on Madison Avenue in Manhattan on Tuesday, the day the fashion designer was found dead in her home.
What’s in a Name? Consumer Bureau to Find Out

What’s in a Name? Consumer Bureau to Find Out

The Consumer Financial Protection Bureau was born of the 2008 financial crisis and created by the 2010 Dodd Frank law.
Family History Haunts G.O.P. Candidate for Governor in Colorado

Family History Haunts G.O.P. Candidate for Governor in Colorado

The Stapleton neighborhood in Denver, Colo., takes its name from Benjamin Stapleton, a member of the Ku Klux Klan who served as Denver’s mayor for five terms. Stapleton’s great-grandson, Walker
Family History Haunts G.O.P. Candidate for Governor in Colorado

Family History Haunts G.O.P. Candidate for Governor in Colorado

The Stapleton neighborhood in Denver, Colo., takes its name from Benjamin Stapleton, a member of the Ku Klux Klan who served as Denver’s mayor for five terms. Stapleton’s great-grandson, Walker