mattel

Hot Wheels With NFC Is The Childhood We Wished We Had

Hot Wheels With NFC Is The Childhood We Wished We Had

Back in the day, our toys were relatively low-tech where they were pretty much what they came out of the box of. These days, toys have become considerably more complex and sophisticated, and Mattel is
Action Figure Sarah Connor Has No Time For Your Bullshit, and the Rest of the Ass-Kicking Toys of the Week

Action Figure Sarah Connor Has No Time For Your Bullshit, and the Rest of the Ass-Kicking Toys of the Week

Welcome back to Toy Aisle, io9's weekly gathering of all the action figures tempting our wallets on the internet lately. This week: a very tall dinosaur, D23 shows off an exclusive Woody, and
Action Figure Sarah Connor Has No Time For Your Bullshit, and the Rest of the Ass-Kicking Toys of the Week

Action Figure Sarah Connor Has No Time For Your Bullshit, and the Rest of the Ass-Kicking Toys of the Week

Welcome back to Toy Aisle, io9's weekly gathering of all the action figures tempting our wallets on the internet lately. This week: a very tall dinosaur, D23 shows off an exclusive Woody, and
Hot Wheels ID x Apple Store is the Tickle Me Elmo of 2019

Hot Wheels ID x Apple Store is the Tickle Me Elmo of 2019

I can’t say for sure – because nobody knows for sure – but I’m calling it right now: Hot Wheels ID just stole Christmas. Using a bit of the magic summoned by the Apple x Anki Overdrive remote control
Hot Wheels ID x Apple Store is the Tickle Me Elmo of 2019

Hot Wheels ID x Apple Store is the Tickle Me Elmo of 2019

I can’t say for sure – because nobody knows for sure – but I’m calling it right now: Hot Wheels ID just stole Christmas. Using a bit of the magic summoned by the Apple x Anki Overdrive remote control

Hot Wheels’ smartest, fastest toys are an Apple exclusive

Hot Wheels cars are smarter than ever with the launch of Mattel’s new Smart Track Kit, Race Portal, and “id” vehicles. And you can buy them all exclusively from the Apple Store starting today. The
NFC-enabled Hot Wheels cars keep tabs on which is fastest

NFC-enabled Hot Wheels cars keep tabs on which is fastest

Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen remote control vehicles, augmented reality racing and even cars
NFC-enabled Hot Wheels cars keep tabs on which is fastest

NFC-enabled Hot Wheels cars keep tabs on which is fastest

Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen remote control vehicles, augmented reality racing and even cars

Important Toy News: Batman is now a fashion icon and a new '80s arcade is revealed

Welcome back to Important Toy News, the SYFY WIRE column that busts out the best of toy culture and its happenings over the past week.Join me, your humble crazy toy-obsessed collector, as I lead you
Mattel's Comic-Con Batman Exclusives Include Some Very Colorful Action Figures

Mattel's Comic-Con Batman Exclusives Include Some Very Colorful Action Figures

Oh sure, there are other parts of Mattel’s Dark Knight-themed exclusives for San Diego Comic-Con. But do you really need convincing beyond the return of the Technicolor dreamboat that is Rainbow
Mattel's Comic-Con Batman Exclusives Include Some Very Colorful Action Figures

Mattel's Comic-Con Batman Exclusives Include Some Very Colorful Action Figures

Oh sure, there are other parts of Mattel’s Dark Knight-themed exclusives for San Diego Comic-Con. But do you really need convincing beyond the return of the Technicolor dreamboat that is Rainbow
Batman's Got a Bat, Man, and More of the Best Toys of the Week

Batman's Got a Bat, Man, and More of the Best Toys of the Week

Welcome back to Toy Aisle, io9's regular round up of the coolest toys we’ve seen around the internet lately. This week: San Diego Comic-Con exclusives begin, Toy Story 4 gets some lovely new action
Blumhouse Is Making a Magic 8 Ball Movie, Who Could Have Predicted?

Blumhouse Is Making a Magic 8 Ball Movie, Who Could Have Predicted?

We all know what a Magic 8 Ball is, yes? The toy that you shake and it randomly answers your questions? It’s pretty innocuous all things considered, which is why this news is as weird as it is
New Promo Poster for ‘Masters of the Universe’ Teases the Big-Screen Adaptation

New Promo Poster for ‘Masters of the Universe’ Teases the Big-Screen Adaptation

A new promo poster for Sony and Mattel's live-action Masters of the Universe adaptation reminds us that, yes, this movie is still in the works. Doubling down on the March 2021 release date, the poster
Why Barbie, Lego, and Hamleys struggle in the Indian toy market

Why Barbie, Lego, and Hamleys struggle in the Indian toy market

Unorganised retailers have left little room for branded players.
Mattel CEO Ynon Kreiz Splurges on $15 Million Beverly Hills Dreamhouse

Mattel CEO Ynon Kreiz Splurges on $15 Million Beverly Hills Dreamhouse

Last year, Barbie got her groove back. Sales of the 60-year-old doll soared by a whopping 12% in Q4 2018 — to a five-year high — shocking naysayers and delighting investors. Ynon Kreiz, Mattel’s new
Fisher-Price is recalling Rock ’n Play Sleeper linked to over 30 infant deaths

Fisher-Price is recalling Rock ’n Play Sleeper linked to over 30 infant deaths

The rocker is dangerous because children over three months old can roll over in it to the side or front.
Mattel released BTS dolls and fans are extremely divided

Mattel released BTS dolls and fans are extremely divided

There comes a time in every boy band's life when they get shrunk down into dolls. The time has come for BTS. The wildly successful South Korean pop group is just the latest band to receive the coveted
BTS fans at war over these divisive Mattel dolls

BTS fans at war over these divisive Mattel dolls

'Mattel, we need to talk.' The post BTS fans at war over these divisive Mattel dolls appeared first on The Daily Dot.
Barbie sale al rescate de Mattel

Barbie sale al rescate de Mattel

La compañía, en horas bajas por la caída del sector y el cierre de Toys R' Us, encomienda a su muñeca más icónica, que cumple 60 años, para levantar el vuelo