mattel

Hot Wheels’ smartest, fastest toys are an Apple exclusive

Hot Wheels cars are smarter than ever with the launch of Mattel’s new Smart Track Kit, Race Portal, and “id” vehicles. And you can buy them all exclusively from the Apple Store starting today. The
NFC-enabled Hot Wheels cars keep tabs on which is fastest

NFC-enabled Hot Wheels cars keep tabs on which is fastest

Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen remote control vehicles, augmented reality racing and even cars
NFC-enabled Hot Wheels cars keep tabs on which is fastest

NFC-enabled Hot Wheels cars keep tabs on which is fastest

Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen remote control vehicles, augmented reality racing and even cars

Important Toy News: Batman is now a fashion icon and a new '80s arcade is revealed

Welcome back to Important Toy News, the SYFY WIRE column that busts out the best of toy culture and its happenings over the past week.Join me, your humble crazy toy-obsessed collector, as I lead you
Mattel's Comic-Con Batman Exclusives Include Some Very Colorful Action Figures

Mattel's Comic-Con Batman Exclusives Include Some Very Colorful Action Figures

Oh sure, there are other parts of Mattel’s Dark Knight-themed exclusives for San Diego Comic-Con. But do you really need convincing beyond the return of the Technicolor dreamboat that is Rainbow
Mattel's Comic-Con Batman Exclusives Include Some Very Colorful Action Figures

Mattel's Comic-Con Batman Exclusives Include Some Very Colorful Action Figures

Oh sure, there are other parts of Mattel’s Dark Knight-themed exclusives for San Diego Comic-Con. But do you really need convincing beyond the return of the Technicolor dreamboat that is Rainbow
Batman's Got a Bat, Man, and More of the Best Toys of the Week

Batman's Got a Bat, Man, and More of the Best Toys of the Week

Welcome back to Toy Aisle, io9's regular round up of the coolest toys we’ve seen around the internet lately. This week: San Diego Comic-Con exclusives begin, Toy Story 4 gets some lovely new action
Blumhouse Is Making a Magic 8 Ball Movie, Who Could Have Predicted?

Blumhouse Is Making a Magic 8 Ball Movie, Who Could Have Predicted?

We all know what a Magic 8 Ball is, yes? The toy that you shake and it randomly answers your questions? It’s pretty innocuous all things considered, which is why this news is as weird as it is
New Promo Poster for ‘Masters of the Universe’ Teases the Big-Screen Adaptation

New Promo Poster for ‘Masters of the Universe’ Teases the Big-Screen Adaptation

A new promo poster for Sony and Mattel's live-action Masters of the Universe adaptation reminds us that, yes, this movie is still in the works. Doubling down on the March 2021 release date, the poster
Why Barbie, Lego, and Hamleys struggle in the Indian toy market

Why Barbie, Lego, and Hamleys struggle in the Indian toy market

Unorganised retailers have left little room for branded players.
Mattel CEO Ynon Kreiz Splurges on $15 Million Beverly Hills Dreamhouse

Mattel CEO Ynon Kreiz Splurges on $15 Million Beverly Hills Dreamhouse

Last year, Barbie got her groove back. Sales of the 60-year-old doll soared by a whopping 12% in Q4 2018 — to a five-year high — shocking naysayers and delighting investors. Ynon Kreiz, Mattel’s new
Fisher-Price is recalling Rock ’n Play Sleeper linked to over 30 infant deaths

Fisher-Price is recalling Rock ’n Play Sleeper linked to over 30 infant deaths

The rocker is dangerous because children over three months old can roll over in it to the side or front.
Mattel released BTS dolls and fans are extremely divided

Mattel released BTS dolls and fans are extremely divided

There comes a time in every boy band's life when they get shrunk down into dolls. The time has come for BTS. The wildly successful South Korean pop group is just the latest band to receive the coveted
BTS fans at war over these divisive Mattel dolls

BTS fans at war over these divisive Mattel dolls

'Mattel, we need to talk.' The post BTS fans at war over these divisive Mattel dolls appeared first on The Daily Dot.
Barbie sale al rescate de Mattel

Barbie sale al rescate de Mattel

La compañía, en horas bajas por la caída del sector y el cierre de Toys R' Us, encomienda a su muñeca más icónica, que cumple 60 años, para levantar el vuelo
Noah Centineo Tapped to Play He-Man In Sony’s ‘Masters of the Universe’ Movie

Noah Centineo Tapped to Play He-Man In Sony’s ‘Masters of the Universe’ Movie

First off, I'd just like to say more like the power of Bae-Skull, am I right? Let's just get that out of the way. Okay, now that we're all on the same page: The Wrap reports that Noah Centineo is in

Noah Centineo may have the power to play He-Man

It looks like the upcoming Mattel feature Masters of the Universe may have found its He-Man.
At 60, Barbie has no discernible personality, and that is the best thing about her

At 60, Barbie has no discernible personality, and that is the best thing about her

Barbie, the original "influencer," was also a proxy for girls' imaginations and aspirations.
Breaking Boundaries and Closing the Dream Gap: Naomi Osaka, Yara Shahidi and More are New Barbie 'Sheroes'

Breaking Boundaries and Closing the Dream Gap: Naomi Osaka, Yara Shahidi and More are New Barbie 'Sheroes'

As Women’s Equal Pay Day approaches on April 2, we’ll hear powerful research findings about the wage gap and other persistent disadvantages to women’s equality and earning power. But few are aware of
Mattel Taps Dena Cook as Communications Chief

Mattel Taps Dena Cook as Communications Chief

Dena Cook, former CEO of the media relations company Brew, has been appointed executive VP and global head of communications and PR. Prior to joining Brew, Cook served as senior VP of the PR company