mattel

Hot Wheels id teaches kids coding and augmented reality with Swift Playground

Hot Wheels id teaches kids coding and augmented reality with Swift Playground

Mattel has announced that kids will be able to learn programming through a combination of Hot Wheels id with Apple's Swift programming language.

The new Hot Wheels coding kit requires fine motor skills (updated)

Modern parents are faced with a bit of a tech dilemma. You want the kids to learn STEM skills, but you also don't want them spending all their time in front of screens. To combat this problem many

The new Hot Wheels coding kit requires fine motor skills (updated)

Modern parents are faced with a bit of a tech dilemma. You want the kids to learn STEM skills, but you also don't want them spending all their time in front of screens. To combat this problem many
A Wonderfully Articulated Wonder Woman Is the Most Super Toy of the Week

A Wonderfully Articulated Wonder Woman Is the Most Super Toy of the Week

Welcome back to Toy Aisle, io9's regular roundup of the latest and greatest in all things toy. This week, we’ve got even more Hot Toys from a galaxy far, far away; fancy figures big and small from the
You Can Preorder Baby Yoda Funko Pops and Plushes Now, You Vultures

You Can Preorder Baby Yoda Funko Pops and Plushes Now, You Vultures

If you've watched Disney+'s The Mandalorian, or spent any time on the Internet lately, you know one thing to be an objective truth: Baby Yoda is perfect. The little critter, known officially as "The
Baby Yoda Plush Toys, Bobble Heads Now Available to Pre-Order — But Won’t Ship Until Next Year

Baby Yoda Plush Toys, Bobble Heads Now Available to Pre-Order — But Won’t Ship Until Next Year

A plush toy of Baby Yoda — the adorable character officially known as The Child from Disney Plus’ “The Mandalorian” — is now available to pre-order, as are two bobble-head figures from Funko. But fans

Everything in our holiday gift guide that you can buy for $50 or less

Depending on your budget and how many people are on your gift list this year, you might only have a modest amount to spend on each person. Even if you instill a cap of fifty bucks, though, you still

Everything in our holiday gift guide that you can buy for $50 or less

Depending on your budget and how many people are on your gift list this year, you might only have a modest amount to spend on each person. Even if you instill a cap of fifty bucks, though, you still

Why Mattel’s New CEO Wants to Make a Live-Action Barbie

This is your Data Sheet for Tuesday, November 26, 2019

Why Mattel’s New CEO Wants to Make a Live-Action Barbie

This is your Data Sheet for Tuesday, November 26, 2019
Mattel CEO Ynon Kreiz Is Rewriting a Toy Story

Mattel CEO Ynon Kreiz Is Rewriting a Toy Story

Strategic missteps and bad luck have added up to years of decline at the toymaker. Kreiz, the company’s fourth CEO since 2012, is trying to flip the script—and counting on Hollywood to play a starring
A Four-Wheeled Version of the Mandalorian, and More of the Most Bizarre Doppelgänger Toys of the Week

A Four-Wheeled Version of the Mandalorian, and More of the Most Bizarre Doppelgänger Toys of the Week

Welcome back to Toy Aisle, io9's regular roundup of all the excellent new toys we can’t wait to squander our hard-earned paychecks on. This week we’ve got a new Hot Toys version of Rey with a

The best tech toys and STEM kits

There once was a time when a toy section of the Engadget gift guide would have been a hodge-podge of toys that happened to take batteries, light up and make enough noise to annoy even the most patient
Thomas the Tank Engine was allegedly the engine for an accounting cover-up

Thomas the Tank Engine was allegedly the engine for an accounting cover-up

"At worst we might get a slap on the wrist from the Steampipe and Engines Commission (SEC),” the Fat Controller said.
Why Barbie, a Blimp and a Wienermobile Are Posting on Airbnb

Why Barbie, a Blimp and a Wienermobile Are Posting on Airbnb

The home-sharing platform has offered several novelty lodging opportunities lately, like a stay in Barbie’s mansion or a night in the Goodyear blimp. They earn headlines, and that’s the point.
Why Barbie, a Blimp and a Wienermobile Are Posting on Airbnb

Why Barbie, a Blimp and a Wienermobile Are Posting on Airbnb

The home-sharing platform has offered several novelty lodging opportunities lately, like a stay in Barbie’s mansion or a night in the Goodyear blimp. They earn headlines, and that’s the point.
Why Barbie, a Blimp and a Wienermobile Are Posting on Airbnb

Why Barbie, a Blimp and a Wienermobile Are Posting on Airbnb

The home-sharing platform has offered several novelty lodging opportunities lately, like a stay in Barbie’s mansion or a night in the Goodyear blimp. They earn headlines, and that’s the point.
National Geographic and Mattel proudly present 'Photojournalist Barbie'

National Geographic and Mattel proudly present 'Photojournalist Barbie'

A cool vest, an SLR and a kidnapped lion cub help identify this Barbie as Photojournalist Barbie. I have not seen Barbie in a long time, but I guess the pink convertible doesn't scare off the
Billionaire Boys Club x Mattel’s Spooky ‘Master of the Universe’ Capsule Drops Today

Billionaire Boys Club x Mattel’s Spooky ‘Master of the Universe’ Capsule Drops Today

Brand: Billionaire Boys Club x Mattel Season: Halloween Key Pieces: The collaboration includes two t-shirt styles featuring the iconic Masters of the Universe character Skeletor. Release Date: