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Mattel and Alibaba Join Forces For China E-Commerce Push

Mattel and Alibaba Join Forces For China E-Commerce Push

Toy maker aims at China's $7 billion toy market.
Why Your Legos Are as Addictive as Your iPhone

Why Your Legos Are as Addictive as Your iPhone

The Lego Movie may have been a blockbuster film, but there’s a lot more behind the toymaker’s success.
Why Your Legos Are as Addictive as Your iPhone

Why Your Legos Are as Addictive as Your iPhone

The Lego Movie may have been a blockbuster film, but there’s a lot more behind the toymaker’s success.
Mattel Shares Slide on Weak Holiday Sales

Mattel Shares Slide on Weak Holiday Sales

Fourth-quarter sales disappoint Wall Street investors.
Star Wars Force Is Strong for the Toy Industry

Star Wars Force Is Strong for the Toy Industry

New films help propel popularity of the Disney property.
Hasbro’s Nerf Takes Aim at Hot Wheels

Hasbro’s Nerf Takes Aim at Hot Wheels

Nerf has been on a winning streak.
Mattel Taps Google Executive To Lead Toy Maker

Mattel Taps Google Executive To Lead Toy Maker

Margo Georgiadis to become CEO.
Tech Companies Want to Help Raise Your Kids
Tech Companies Want to Help Raise Your Kids

Mattel’s Aristotle will watch, teach, and entertain your children

Mattel has announced a brand new smart baby monitor, dubbed Aristotle, that wants to be the best babysitter ever. Well, maybe don’t leave your kids totally unsupervised around this thing, but it’ll
Kids Will Soon Be Able to Write Code With Lego

Kids Will Soon Be Able to Write Code With Lego

Using bricks with built-in sensors.
Kids Will Soon Be Able to Write Code With Lego

Kids Will Soon Be Able to Write Code With Lego

Using bricks with built-in sensors.
Mattel’s $300 Alexa speaker reads bedtime stories to your robot-loving kids

Mattel’s $300 Alexa speaker reads bedtime stories to your robot-loving kids

If imitation is the sincerest form of flattery, then Amazon must be feel extremely flattered the past few months. Amazon's Echo speaker and Alexa virtual assistant are getting plenty of clones, from
How Barbie's Makeover Brought the Brand Into the 21st Century

How Barbie's Makeover Brought the Brand Into the 21st Century

When Juliana Chugg joined Mattel as evp and chief brand officer a year and a half ago, Barbie was the brand she was least excited to work on. "I was a loyal consumer of Fisher-Price and American