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Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment

Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on
Marvel’s ‘Inhumans’ TV Series Will Arrive via Imax Theaters

Marvel’s ‘Inhumans’ TV Series Will Arrive via Imax Theaters

A series based on Marvel’s Inhumans characters is to play exclusively on Imax screens next September before a version with additional scenes airs on ABC.
Square Enix and Marvel are teaming up to make an Avengers game

Square Enix and Marvel are teaming up to make an Avengers game

In most cases, Marvel’s video games efforts have been focused on the mobile space. That might all be changing, however, as Marvel and Square Enix announced a new partnership today. This team up will
What does Star-Lord’s shirt say in Guardians of the Galaxy Vol 2?

What does Star-Lord’s shirt say in Guardians of the Galaxy Vol 2?

Guardians of the Galaxy Vol 2 features a new costume for Star-Lord, aka Peter Quill, aka Chris Pratt. This new costume features a t-shirt with a coded message on it – and you know we can’t resist
Disney Extends CEO Bob Iger’s Contract Through July 2019

Disney Extends CEO Bob Iger’s Contract Through July 2019

Iger's retirement is postponed again while Disney looks for his successor.
Disney Extends CEO Bob Iger’s Contract Through July 2019

Disney Extends CEO Bob Iger’s Contract Through July 2019

Iger's retirement is postponed again while Disney looks for his successor.
Thor: Ragnarok Trailer song, teaser, Easter Eggs breakdown

Thor: Ragnarok Trailer song, teaser, Easter Eggs breakdown

The first full-length Thor: Ragnarok trailer has been released, and they call it a teaser! Ha, just but a teaser – but it’s long enough to be a full trailer. The title of this article does not mean
New Spider-Man: Homecoming trailer shows Vulture in action

New Spider-Man: Homecoming trailer shows Vulture in action

The third trailer for Spider-Man: Homecoming dropped today, and it gives us a few glimpses we’ve yet to see in the trailers released so far. Most importantly, this trailer shows off even more of the
Disney Netflix pull first, Star Wars and Marvel next

Disney Netflix pull first, Star Wars and Marvel next

After an announcement of a Disney content pull from Netflix, the company further expressed the possibility of doing so with Lucasfilm and Marvel content. Not that they’d necessarily pull the content
Netflix to Disney: wait, let’s talk about Marvel and Star Wars

Netflix to Disney: wait, let’s talk about Marvel and Star Wars

While Disney-made Disney content seems to be 100% off the table, Netflix still wants to negotiate over Marvel and Star Wars content. Disney, after all, owns the whole lot. Netflix stands to gain or
‘Thor: Ragnarok’ takes us to a weirder, goofier corner of the Marvel Universe

‘Thor: Ragnarok’ takes us to a weirder, goofier corner of the Marvel Universe

The posters and trailers for Thor: Ragnarok promised something different — a movie that’s a little more psychedelic than your typical Marvel film, a little more retro, while taking itself a lot less

Sequoia leads $13 million investment in Quidd’s digital goods marketplace

EXCLUSIVE: We’ve all collected something at some point in our lives — stamps, comic books, baseball cards. These are all physical assets, but Quidd is trying to bring the same excitement to the
Deadpool 2 Trailer: Bob Ross, Cable, Domino

Deadpool 2 Trailer: Bob Ross, Cable, Domino

Deadpool 2 is the second Deadpool movie and it has a trailer that makes Deadpool look like Bob Ross! It’s so magnimoniously absurd, you won’t even be able to handle it. This next film doesn’t actually
Deadpool 2 Trailer: Bob Ross, Cable, Domino

Deadpool 2 Trailer: Bob Ross, Cable, Domino

Deadpool 2 is the second Deadpool movie and it has a trailer that makes Deadpool look like Bob Ross! It’s so magnimoniously absurd, you won’t even be able to handle it. This next film doesn’t actually
‘Marvel Strike Force’ Mobile Fighting Game Release Date Set for 2018 (Video)

‘Marvel Strike Force’ Mobile Fighting Game Release Date Set for 2018 (Video)

21st Century Fox’s FoxNext Games and Marvel Entertainment have doled out new images, gameplay video and other details for “Marvel Strike Force,” a new squad-based role-playing mobile game set in the
Review: ‘Marvel’s Runaways,’ Where the Supervillains are Mom and Dad

Review: ‘Marvel’s Runaways,’ Where the Supervillains are Mom and Dad

In the new Hulu series “Marvel’s Runaways,” a group of high school students discover that their parents might be supervillains.
Hoopla Marvel deal brings digital comics to public library users

Hoopla Marvel deal brings digital comics to public library users

Hoopla has finally struck a deal that brings Marvel graphic novels and other published content to the public library app. This announcement comes a couple years after Hoopla made similar deals with
Hoopla Marvel deal brings digital comics to public library users

Hoopla Marvel deal brings digital comics to public library users

Hoopla has finally struck a deal that brings Marvel graphic novels and other published content to the public library app. This announcement comes a couple years after Hoopla made similar deals with
‘Spider-Man: Into the Spider-Verse’ will hit theaters next year

‘Spider-Man: Into the Spider-Verse’ will hit theaters next year

When it comes to animated movies, DC has traditionally been stronger than Marvel, but the latter recently released a trailer for a new animated Spider-Man movie that may rise to the challenge. The
Nonfiction: The Hand of the Comic Artist

Nonfiction: The Hand of the Comic Artist

Marjane Satrapi, from the first page of “Persepolis.”