marketing

A COVID-19 resilience test for B2B companies

A COVID-19 resilience test for B2B companies

While we are seeing lower valuations, we believe certain B2B technology companies may be uniquely poised to thrive, and are pursuing investment opportunities in this space with a renewed focus.
CES 2021 organizers are planning a physical event, but who will come?

CES 2021 organizers are planning a physical event, but who will come?

The Consumer Technology Association is trying to move forward with a major in-person CES event in Las Vegas, but attendees might not want to show up.
Free Webinar: Secrets of Building a Successful Consumer Brand That Customers Love

Free Webinar: Secrets of Building a Successful Consumer Brand That Customers Love

Learn how to make customers fall in love with your brand and keep coming back for more.
Free Webinar: Secrets of Building a Successful Consumer Brand That Customers Love

Free Webinar: Secrets of Building a Successful Consumer Brand That Customers Love

Learn how to make customers fall in love with your brand and keep coming back for more.
3 Insider Tips for Creating a 'Productized' Business (Even if You Offer Services)

3 Insider Tips for Creating a 'Productized' Business (Even if You Offer Services)

Take a page straight from retail and ecommerce by building your model around creation, marketing and selling.
3 Insider Tips for Creating a 'Productized' Business (Even if You Offer Services)

3 Insider Tips for Creating a 'Productized' Business (Even if You Offer Services)

Take a page straight from retail and ecommerce by building your model around creation, marketing and selling.

Sneaker companies claim solidarity with protesters, but can they back it up?

Corporate statements in support of black Americans can contrast with how companies act behind the scenes in areas like hiring practices.
Sunglasses-sized Tobii Pro Glasses 3 will make eye tracking comfortable

Sunglasses-sized Tobii Pro Glasses 3 will make eye tracking comfortable

A leading maker of eye-tracking hardware has created an enterprise-ready wearable that's as easy to wear as a pair of regular sunglasses.
Seek patents creation of cross-platform AR assets from ‘any’ 3D models

Seek patents creation of cross-platform AR assets from ‘any’ 3D models

A leading AR tool developer has won a potentially key patent on creating multi-platform, multi-OS AR assets from any of over 30 existing 3D model formats.
AppsFlyer measures in-app advertising for Facebook gaming campaigns

AppsFlyer measures in-app advertising for Facebook gaming campaigns

AppsFlyer can measure in-app advertising campaigns, tracing the growth of revenue associated with a group of users to ads that drew them.
How to get more followers on Instagram

How to get more followers on Instagram

The fastest way to get more Instagram followers is to buy Instagram them, increasing the visibility of your Instagram posts within a short timeframe.
New To Instagram Live? Here's How To Show Up Like A Pro

New To Instagram Live? Here's How To Show Up Like A Pro

Live streams have surged in popularity. Here's how to ensure yours goes smoothly.
New To Instagram Live? Here's How To Show Up Like A Pro

New To Instagram Live? Here's How To Show Up Like A Pro

Live streams have surged in popularity. Here's how to ensure yours goes smoothly.

Luna Labs’ Replay automates creation of mobile game video ads

Luna Labs is launching Replay, a tool for mobile game studios that lets them create endless versions of video ads from one game video.

Crypto Influencers Are Following the Beauty Playbook – Even if They Don’t Know It

Here's how influencer marketing drives the crypto industry – especially for product sales like hardware wallets and debit cards.

Should Tesla Start Advertising?

Tesla shareholders are scheduled to vote in July on whether or not the brand should start advertising product like every other automaker on the planet. It’s something the board and CEO Elon Musk have
ProBeat: Throw out all your pre-coronavirus surveys and start again

ProBeat: Throw out all your pre-coronavirus surveys and start again

The coronavirus pandemic means your technology survey from earlier this year is useless. Your business needs to run the survey again.

The best investment every digital brand can make during the COVID-19 pandemic

Customers don’t just forget about the companies that treated them well — and post-crisis, they’ll be more likely to return to the vendors who gave them a good experience.

5 Reasons to Never Write a Business Book

A book can be a tremendous marketing tool, but the downsides can include shelling out for a pricey ghost writer and doing your own publicity.
How to Tap Into the Power of Organic Marketing

How to Tap Into the Power of Organic Marketing

It’s never been easier to start and grow a business. That’s both good news and bad news. The internet has deconstructed the traditional barriers to entry that have kept entrepreneurs from launching