margo georgiadis

Mattel CEO is Looking For a Much Needed “Big Win” this Holiday Season

Mattel CEO is Looking For a Much Needed “Big Win” this Holiday Season

Margo Georgiadis needs the holidays to be a success for the iconic toy company
My Relationship With Barbie: It’s Complicated

My Relationship With Barbie: It’s Complicated

I love the dolls, and I hate them. Should I let my daughters play with them?
Digitally Savvy Mattel CEO Tries To Revive Hot Wheels and Barbie

Digitally Savvy Mattel CEO Tries To Revive Hot Wheels and Barbie

Do old-fashioned toys really need computer chips to sell?
Digitally Savvy Mattel CEO Tries To Revive Hot Wheels and Barbie

Digitally Savvy Mattel CEO Tries To Revive Hot Wheels and Barbie

Do old-fashioned toys really need computer chips to sell?
Data Sheet—Mattel’s Digitally Savvy CEO Tries to Save Barbie
Data Sheet—Mattel’s Digitally Savvy CEO Tries to Save Barbie
5 Ways Toymaker Mattel Wants to Be More Like Google

5 Ways Toymaker Mattel Wants to Be More Like Google

From faster decision-making to beefed-up tech, here are the ways Mattel is changing.
Mattel CEO Promises Investors She’ll Get Toy Maker Back on Track

Mattel CEO Promises Investors She’ll Get Toy Maker Back on Track

Barbie seller wants to place bigger bets on emerging markets, digital experiences.
Mattel’s New CEO Promises Growth After Post-Holiday Sales Slump

Mattel’s New CEO Promises Growth After Post-Holiday Sales Slump

High retail inventories hurt the toy maker's first-quarter results.
Mattel Taps Google Executive To Lead Toy Maker

Mattel Taps Google Executive To Lead Toy Maker

Margo Georgiadis to become CEO.