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Steve Jobs first proposed an Apple credit card in 2004

The Apple Card announced this spring isn’t a new idea; it was first floated well over a decade ago. This came as a proposal by then-CEO Steve Jobs made so long ago it would have offered users rewards

Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’

September 28, 1997: Apple debuts its iconic “Think different” television commercial, aligning the troubled computer company with some of history’s most celebrated freethinking rebels. The most famous

Today in Apple history: It’s time to ‘Think different’

August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once

Steve Jobs’ marketing guru slags Apple advertising as boring

Quick, what’s the advertising slogan Apple uses for the iPhone X? How about for the iPad? What was the theme of the last Apple ad you saw? If you shrugged your shoulders at all these questions, then