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Apple’s new ad highlights everything wrong with the company right now

Apple’s new ad highlights everything wrong with the company right now

Apple's new ad features a round pizza box and, inadvertently, a question about why a typical office needs iPads and iMacs.

OWC can double or quadruple the RAM in 27-inch iMac 5K

OWC just introduced a kit to upgrade the new 27-inch iMac 5K to 128GB of RAM. That’s up to four times the maximum available from Apple, depending on the configuration of the computer. But these

Hands-On With Apple's New 27-Inch 5K 8-Core iMac

Apple in March introduced a refresh for its 21.5 and 27-inch 4K and 5K iMac models, which did not receive an update in 2018. The new iMac models feature the same design as the previous models, but
Apple slashes iPhone, iPad, and Mac prices in China after small tax cut

Apple slashes iPhone, iPad, and Mac prices in China after small tax cut

Following earlier price cuts to iPhone models in China, Apple has dropped prices on multiple products to more than make up for just-reduced Chinese taxes.
Picking the Best iMac to Buy in 2019

Picking the Best iMac to Buy in 2019

If you're considering buying a new iMac but have yet to pin down which machine in Apple's range is right for you, then keep reading. Our expert guide arms you with all the information you need to

2019 iMac Benchmark Scores Reveal a Worthwhile Boost in Performance

Apple recently announced brand new iMac models, all of which are equipped with newer processors under the hood to keep things humming along.

The iMac Pro Can Only Reportedly be Upgraded to 256GB of RAM at the Time of Purchase

If you purchased a new iMac Pro without 256GB of RAM already installed, but you’ve been thinking about upgrading, well, there may be some bad news this morning.
iMac deals: Save up to $300 on mid-2017 models, plus save $50 when you pre-order the 2019 model

iMac deals: Save up to $300 on mid-2017 models, plus save $50 when you pre-order the 2019 model

The Apple Event on March 25 introduced us to new markets that Apple is tackling like an Apple Arcade, an Apple TV streaming service, and an Apple credit card that requires no signature. Impressed, but

You can’t put 256GB RAM in an iMac Pro after buying it

If you really need 256GB of RAM inside your iMac Pro, you’d better make sure you buy it that way from Apple. It seems it is impossible for owners to upgrade to this configuration after purchasing
Intel's Coffee Lake Chips Bring Significant Speed Boosts to 2019 iMacs

Intel's Coffee Lake Chips Bring Significant Speed Boosts to 2019 iMacs

Geekbench's John Poole this afternoon shared a series of 2019 iMac benchmarks, giving us a look at the performance boosts offered by Intel's 8th and 9th-generation Coffee Lake chips. All of the new
Expercom Discounts Apple's New 2019 iMacs, Including Custom Configurations

Expercom Discounts Apple's New 2019 iMacs, Including Custom Configurations

Expercom has launched a new coupon code that's discounting new models of the iMac, including standard configurations and configurations that Expercom has upgraded with additional RAM. Expercom offers
Benchmarks Show Apple’s New iMacs Represent A 75% Speed Increase

Benchmarks Show Apple’s New iMacs Represent A 75% Speed Increase

For almost two years, Apple failed to update its iMac lineup, at least until last week where the company finally updated its iMac with new processors. So this begs the question of whether or not users

Latest iMac blows away its predecessors

Apple unveiled improved iMac versions last week, and what’s apparently an early benchmark score indicates that a top-tier model will be up to 75 percent faster than its predecessor in everyday use.
Apple’s 4K 21.5-inch iMac is now $200 off if you pre-order it

Apple’s 4K 21.5-inch iMac is now $200 off if you pre-order it

Apple's new iMacs are now available and if you pre-order one from B&H you can get the midrange version for $200. That's a near 20-percent saving on one of the most competitive configurations. The
iMac vs. iMac Pro

iMac vs. iMac Pro

With Apple refreshing the higher-end iMacs with newer CPUs and graphics, it moves closer to the iMac Pro.

Apple’s unorthodox PR blitz is a total genius move [Cult of Mac Magazine No. 289]

So. Many. New. Products. Who would have guessed Apple would roll out multiple hardware upgrades in the week prior to a big media event? Here’s why that was a total genius move! Read all about the new
Future Mac Computers Could Power Its Wireless Accessories

Future Mac Computers Could Power Its Wireless Accessories

Right now the majority of our wireless accessories for our computers are largely powered by batteries, such as our keyboards and mice. What this means is that in the event the battery runs out, we’d

New Macs! New iPads! New AirPods! We break down this week’s releases, on The CultCast

This week on The CultCast: Apple just released so much new hardware, they had to do it over 3 full days. We’ll break it all down, and react to all the new gear. Plus, the saga of MoviePass continues
These exclusive codes can save you up to £55 on a range of refurbished Apple products

These exclusive codes can save you up to £55 on a range of refurbished Apple products

Listen up Apple fanatics, and we know there's a lot of you out there, because we have a couple of Mashable exclusive codes that can help you save on your favourite devices. With Tech Trade, you can

Why this week’s Apple PR blitz is brilliant [Opinion]

Apple isn’t following its usual strategy for product launches. Rather than holding a press event during which a collection of devices gets shown off, it spread the news out across multiple days this