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Hulu's Deal With Strata Opens the Door to More Effective Local Ad Buying

Hulu's Deal With Strata Opens the Door to More Effective Local Ad Buying

Streaming capabilities are starting to look more like linear TV options to advertisers. Strata, a media buying and selling software company, has announced it will partner with Hulu to provide an
These Were the Hottest TV Shows and Networks of 2016

These Were the Hottest TV Shows and Networks of 2016

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which could just have easily won Best Drama,
IAB Announces Schedule for 2017 Digital Video NewFronts

IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place
Hulu's Upcoming Livestreaming Service Will Be the First to Include CBS

Hulu's Upcoming Livestreaming Service Will Be the First to Include CBS

Hulu's upcoming livestreaming TV bundle won't launch for another couple of months, but it has already landed a key network that DirecTV Now and its other competitors lack: CBS. Hulu and CBS Corp.
Hulu’s live TV streaming service might give DirecTV Now a run for its money

Hulu’s live TV streaming service might give DirecTV Now a run for its money

Innovation in the TV space has come a long ways in a remarkably short period of time. Not too long ago, TV viewers keen on enjoying top-notch content that didn't air on one of the major broadcast

Hulu’s live TV service won’t break the bank, aiming for under $40

At CES today Hulu’s CEO Mike Hopkins talked about the company’s upcoming live TV service to compete with the likes of DirecTV Now and whatever Google has cooking up. Content is obviously a huge deal
Watch Hulu’s First Trailer for The Handmaid’s Tale

Watch Hulu’s First Trailer for The Handmaid’s Tale

The series stars Elisabeth Moss as Offred
Watch Hulu’s First Trailer for The Handmaid’s Tale

Watch Hulu’s First Trailer for The Handmaid’s Tale

The series stars Elisabeth Moss as Offred
Hulu Lands Exclusive Streaming Rights to The Golden Girls

Hulu Lands Exclusive Streaming Rights to The Golden Girls

While the streaming services try to one-up one another with original scripted series, Hulu is making waves by landing streaming rights to one of the most beloved sitcoms of all time: The Golden
Dive into the dystopian world of Hulu's The Handmaid’s Tale in first-look teaser

Dive into the dystopian world of Hulu's The Handmaid’s Tale in first-look teaser

Hulu has released the first teaser trailer for its upcoming adaptation of Margaret Atwood’s award-winning 1985 dystopian sci-fi novel The Handmaid’s Tale.
All the Coolest Tech From CES 2017

All the Coolest Tech From CES 2017

Heading into CES 2017, we had a good idea as to some of the big trends we’d see. And we weren’t totally wrong—Amazon’s Alexa assistant was baked into gadgets everywhere, even in cars! But looking back
The most popular Netflix, Amazon and Hulu shows of 2016

The most popular Netflix, Amazon and Hulu shows of 2016

While CBS, NBC, Fox, FX and other traditional networks are thrilled to share viewing figures when one of their shows performs well, the streaming services keep their cards much closer to the vest.
Hulu's CEO on Its New Livestreaming Bundle and Getting The Golden Girls

Hulu's CEO on Its New Livestreaming Bundle and Getting The Golden Girls

Between rescuing The Mindy Project, launching an ad-free tier and crafting a solid lineup of original series, Hulu CEO Mike Hopkins has steadily been transforming the streaming service since he
Following Netflix and Amazon, Hulu will soon let you download movies and shows

Following Netflix and Amazon, Hulu will soon let you download movies and shows

Back in 2015, Amazon Prime Video became the first streaming service to allow its users to download content to their phones and tablets. Netflix followed suit last November, and on Wednesday, Hulu
Good news! Hulu to follow Amazon Prime, Netflix by adding offline viewing

Good news! Hulu to follow Amazon Prime, Netflix by adding offline viewing

It’s taken a long time to get here but all three major streaming services will soon offer offline viewing.
Netflix and Amazon Are Already Throwing Money Around the Sundance Film Festival

Netflix and Amazon Are Already Throwing Money Around the Sundance Film Festival

The streaming sites spent big at last year's indie film showcase too.
Netflix and Amazon Are Already Throwing Money Around the Sundance Film Festival

Netflix and Amazon Are Already Throwing Money Around the Sundance Film Festival

The streaming sites spent big at last year's indie film showcase too.
The latest Hulu app update catches up to Netflix, brings profiles for different users

The latest Hulu app update catches up to Netflix, brings profiles for different users

It's not too often that I see Hulu app news pop up here, but this update is important. The popular TV (and more) streaming app is finally getting profiles, à la Netflix. The obvious benefit here is