hasbro

Take your Iron Man game to the next level with this AR roleplay helmet

Take your Iron Man game to the next level with this AR roleplay helmet

Today in, "why didn't we have cool things like this when I was a kid?"...Hasbro has announced Hero Vision, a new AR role play experience. The first release comes in the form of this very cool Iron Man
This Iron Man Mask Could Be the Future of Toys

This Iron Man Mask Could Be the Future of Toys

It makes absolutely perfect sense that augmented reality would find its way into an Iron Man toy. Tony Stark and AR go together like peanut butter and jelly. The Iron Man films, borrowing inspiration
This Iron Man Mask Could Be the Future of Toys

This Iron Man Mask Could Be the Future of Toys

It makes absolutely perfect sense that augmented reality would find its way into an Iron Man toy. Tony Stark and AR go together like peanut butter and jelly. The Iron Man films, borrowing inspiration
This Iron Man Mask Could Be the Future of Toys

This Iron Man Mask Could Be the Future of Toys

It makes absolutely perfect sense that augmented reality would find its way into an Iron Man toy. Tony Stark and AR go together like peanut butter and jelly. The Iron Man films, borrowing inspiration
Hasbro's new AR helmet puts you inside Iron Man's armor

Hasbro's new AR helmet puts you inside Iron Man's armor

Children love to role play, whether it's pretending to cook in a toy kitchen or swinging plastic swords at each other in the backyard. But lately, more than just about anything else, kids want to be
Relive Your Childhood With This One-Day Hasbro Sale

Relive Your Childhood With This One-Day Hasbro Sale

Do you need a 24-pack of Play-Doh for $12? Probably. Grab that and maybe Operation or Clue while your at it, because Amazon is marking down two pages worth of Hasbro’s most popular games and toys.
Relive Your Childhood With This One-Day Hasbro Sale

Relive Your Childhood With This One-Day Hasbro Sale

Do you need a 24-pack of Play-Doh for $12? Probably. Grab that and maybe Operation or Clue while your at it, because Amazon is marking down two pages worth of Hasbro’s most popular games and toys.
Relive Your Childhood With This One-Day Hasbro Sale

Relive Your Childhood With This One-Day Hasbro Sale

Do you need a 24-pack of Play-Doh for $12? Probably. Grab that and maybe Operation or Clue while your at it, because Amazon is marking down two pages worth of Hasbro’s most popular games and toys.
My Little Pony Season Eight Turns Friendship Into Schoolwork

My Little Pony Season Eight Turns Friendship Into Schoolwork

In season eight of My Little Pony: Friendship is Magic, debuting March 24 on Discovery Family, Twilight Sparkle and friends leave the pony empire of Equestria to found a school teaching friendship to
How ‘Stretch Armstrong’ Evolved from Novelty Toy to a Novel Superhero Series

How ‘Stretch Armstrong’ Evolved from Novelty Toy to a Novel Superhero Series

Spoilers ahead if you haven't already watched the first season of Stretch Armstrong and The Flex Fighters on Netflix. This March, fans everywhere will be marking the 10th anniversary of the debut of
Monopoly is releasing a special edition made just for cheaters, because it sees right through us

Monopoly is releasing a special edition made just for cheaters, because it sees right through us

It seems like there’s a version of Monopoly for everything these days. So it shouldn’t come as a huge surprise that there…
Hasbro's Fancy New Black Panther Mask Is Fit for a King

Hasbro's Fancy New Black Panther Mask Is Fit for a King

Black Panther’s merchandise line already has a small, nifty version of T’Challa’s mask for kids. But for the kid at heart with money to burn, a full version of his updated Panther mask from the film
Get Ready to Get Way More Heated Over Monopoly With New 'Cheaters Edition'

Get Ready to Get Way More Heated Over Monopoly With New 'Cheaters Edition'

The rules of Monopoly just got a whole lot more interesting.
'Monopoly: Cheaters Edition' was made for all you con artists out there

'Monopoly: Cheaters Edition' was made for all you con artists out there

Sometimes Monopoly gets frustrating and you can't help but take part in a little bit of cheating to get ahead. Of course, that's against the rules and can result in some pretty vicious arguments.Now,
The Newest Monopoly Game Is Made for Cheaters

The Newest Monopoly Game Is Made for Cheaters

Hasbro is finally giving its blessing to the rule breakers.
‘Monopoly’ Is Catering To Dirty Players With A Special ‘Cheaters Edition’

‘Monopoly’ Is Catering To Dirty Players With A Special ‘Cheaters Edition’

Flexible ethics sometimes come into play during a heated 'Monopoly' session and now Hasbro is making a game with cheaters in mind.
Hasbro's viral video-inspired headgear scores your mood for lulz

Hasbro's viral video-inspired headgear scores your mood for lulz

Teen YouTube is a strange place to the over-30 set, populated with pranks, game streams and possibly most inscrutable of all, challenge videos. YouTube challenges basically ask people to film
Hasbro's viral video-inspired headgear scores your mood for lulz

Hasbro's viral video-inspired headgear scores your mood for lulz

Teen YouTube is a strange place to the over-30 set, populated with pranks, game streams and possibly most inscrutable of all, challenge videos. YouTube challenges basically ask people to film
Tomy Is Bringing Back Its Transformers/Star Wars Mashup With Some Smugglers in Disguise

Tomy Is Bringing Back Its Transformers/Star Wars Mashup With Some Smugglers in Disguise

Over a decade ago, Hasbro launched a collection that turned the vehicles and characters of Star Wars into giant transforming robots. As you do. The line came to an end in 2012, but now it’s back in a
A Master Sword for Battling Rain, the Return of the One, and More of Our Favorite Toys of the Week

A Master Sword for Battling Rain, the Return of the One, and More of Our Favorite Toys of the Week

Welcome back to Toy Aisle, io9's weekly roundup of the best toys you might have missed, but deserve to know about. This week we should all take our red pills for the return of the One, featuring an