hasbro

Hasbro Is Getting Into Crowdfunding With an Insane Star Wars Toy

Hasbro Is Getting Into Crowdfunding With an Insane Star Wars Toy

Today, Hasbro unveiled Haslab, which promises to basically be the toymaker’s answer to Kickstarter, for diehard fans of its toys. The new crowdsourcing program is kicking off with one hell of a
The Transformers Studio Series Makes Movie Bots Look Good [Update]

The Transformers Studio Series Makes Movie Bots Look Good [Update]

While I am not the biggest fan of the live-action Transformers movies, I do appreciate the “realistic” robot and vehicle designs the series has spawned. Revealed today at Toy Fair 2018, the Studio
The Transformers Studio Series Makes Movie Bots Look Good [Update]

The Transformers Studio Series Makes Movie Bots Look Good [Update]

While I am not the biggest fan of the live-action Transformers movies, I do appreciate the “realistic” robot and vehicle designs the series has spawned. Revealed today at Toy Fair 2018, the Studio
Transformers movie universe tipped as next big franchise reboot

Transformers movie universe tipped as next big franchise reboot

You’d be hard pressed to find anyone, critic or fan, who would say the live-action Transformers movies are anything close to “good,” but there’s no denying that the franchise has made Paramount
Transformers movie universe tipped as next big franchise reboot

Transformers movie universe tipped as next big franchise reboot

You’d be hard pressed to find anyone, critic or fan, who would say the live-action Transformers movies are anything close to “good,” but there’s no denying that the franchise has made Paramount
Rumor of the day: Transformers franchise getting rebooted

Rumor of the day: Transformers franchise getting rebooted

The current screen incarnation of the Autobots and Decepticons may be coming to an end, and rumor has it the entire universe could be primed for a total reboot in the coming years.
Hasbro Says It Will 'Reset the Future Directon' of the Transformers Movies After Bumblebee

Hasbro Says It Will 'Reset the Future Directon' of the Transformers Movies After Bumblebee

Last November, Hasbro announced a new deal with Paramount to create a range of movies based on its toy properties. On top of that, the deal will see the further expansion of the Transformers movie
Is a ‘Transformers’ Cinematic Universe Reboot in the Works?

Is a ‘Transformers’ Cinematic Universe Reboot in the Works?

If you're a big fan of Michael Bay's take on the Transformers franchise, as has been on explosive display on the big screen for five movies over more than 10 years, I have some bad news for you: That
Exclusive first look: Thanos, the Wasp, and Captain America assemble for Marvel's new Mighty Muggs

Exclusive first look: Thanos, the Wasp, and Captain America assemble for Marvel's new Mighty Muggs

Feast your mugs on these brand-new Marvel Mighty Muggs from Hasbro. This new line includes Thanos, the Wasp, Captain America, Iron Man, and Star-Lord.
These New Transformers Cyberverse Figures Are Fantastic Callbacks to the Original '80s Toys

These New Transformers Cyberverse Figures Are Fantastic Callbacks to the Original '80s Toys

The Transformers have been reborn again and again since the toys first hit America in 1984, including appearances in several animated series. But if you grew up with the original toys, and were left
Han Solo's BFF Chewbacca is now the cutest, cuddliest toy in the galaxy

Han Solo's BFF Chewbacca is now the cutest, cuddliest toy in the galaxy

Everyone's favorite wookie is now cuter and cuddlier than ever before. Ahead of New York Toy Fair, Hasbro has announced the "Star Wars Ultimate Co-pilot Chewie," a 16-inch tall furry version of Han
Get a close-up look at the Millennium Falcon from Solo: A Star Wars Story in new LEGO images

Get a close-up look at the Millennium Falcon from Solo: A Star Wars Story in new LEGO images

By the time Princess Leia asks Han and Luke "You came in that thing?" in A New Hope, the Millennium Falcon had been through the ringer, having suffered many dings and scrapes from countless adventures
Exclusive: Here Are the First Solo: A Star Wars Story Action Figures, and Lando Is a Masterpiece

Exclusive: Here Are the First Solo: A Star Wars Story Action Figures, and Lando Is a Masterpiece

A new Star Wars film is rapidly approaching us—which means that a whole wave of toys and merchandise is approaching us even faster, ready to bring all the characters and moments of Solo: A Star Wars
Exclusive: Here Are the First Solo: A Star Wars Story Action Figures, and Lando Is a Masterpiece

Exclusive: Here Are the First Solo: A Star Wars Story Action Figures, and Lando Is a Masterpiece

A new Star Wars film is rapidly approaching us—which means that a whole wave of toys and merchandise is approaching us even faster, ready to bring all the characters and moments of Solo: A Star Wars
‘Stretch Armstrong’: Chris “Doc” Wyatt and Kevin Burke on Their New Comic Book Tie-In

‘Stretch Armstrong’: Chris “Doc” Wyatt and Kevin Burke on Their New Comic Book Tie-In

If you're a fan of Netflix's original animated Hasbro series Stretch Armstrong and the Flex Fighters, I have good news and bad news for you. The bad news is, if you're already all caught up on all 13
Hero Vision AR kit puts you in Iron Man’s head

Hero Vision AR kit puts you in Iron Man’s head

With Avengers: Infinity Wars fast approaching, Marvel and parent company Disney are putting the marketing machine in full gear. Which means we’re going to see tons of merch trying to capitalize on the
Hero Vision AR kit puts you in Iron Man’s head

Hero Vision AR kit puts you in Iron Man’s head

With Avengers: Infinity Wars fast approaching, Marvel and parent company Disney are putting the marketing machine in full gear. Which means we’re going to see tons of merch trying to capitalize on the
Hasbro’s Iron Man Helmet Lets Kids Experience Augmented Reality

Hasbro’s Iron Man Helmet Lets Kids Experience Augmented Reality

Toys back in the day were relatively simple and low-tech, but they were still incredibly fun all the same. However these days toys are becoming more hi-tech, and Hasbro’s latest Iron Man helmet is a
Take your Iron Man game to the next level with this AR roleplay helmet

Take your Iron Man game to the next level with this AR roleplay helmet

Today in, "why didn't we have cool things like this when I was a kid?"...Hasbro has announced Hero Vision, a new AR role play experience. The first release comes in the form of this very cool Iron Man
This Iron Man Mask Could Be the Future of Toys

This Iron Man Mask Could Be the Future of Toys

It makes absolutely perfect sense that augmented reality would find its way into an Iron Man toy. Tony Stark and AR go together like peanut butter and jelly. The Iron Man films, borrowing inspiration