from the ground up

‘From the Ground Up’ Explores a Japanese Museum of Game-Worn NBA Jerseys & Bespoke Sneakers

Tadahiro Hakamata, owner of an online museum called Layupshot which houses 1,500 game-worn NBA jerseys and numerous Nike bespoke sneakers, tells us his story for the latest episode of From the Ground

‘From the Ground Up’ Examines the State of Sneaker Retail

On the latest episode of From the Ground Up, we set our eyes on the world of sneaker retail. To kick things off, Pete Forester heads to Sneakersnstuff in Manhattan to speak with founders Erik

Take an Exclusive Tour Inside Nike’s Insane 68,000-Square-Foot House of Innovation

Last week Nike opened the doors to its otherworldly new 68,000-square-foot flagship in New York City. For the latest episode of From the Ground Up, we were able to tour the massive space, as well as

Watch Nick Diamond Explain How Skating & Sneakers Led to Streetwear’s Dominance

In the latest episode of From the Ground Up , we sat down with Nick Tershay a.k.a. Nick Diamond, the founder of Diamond Supply Co, to discuss how his company got its start, and how sneakers and

‘From the Ground Up’ Explores How Skating & Sneakers Influence Each Other

On the latest episode of From the Ground Up, we’re diving into the world of extreme sports and its impact on sneaker culture. We met up with Nicky Diamonds out in Los Angeles to discuss Diamond Supply

‘From the Ground Up’ Explores How Sustainability Is Impacting the Sneaker Industry

Food for thought: the sneaker industry produces over 15 billion pairs of sneakers a year! That’s a lot of animal skin, rubber, glue, and plastics manufactured and fossil fuels burned to make your

Learn How to Build A Sneaker Collection ‘From the Ground Up’

Last season on From the Ground Up, we gave a deep dive into everything sneaker culture. From the evolution of custom kicks to discussing the history of sneaker collaborations with Jeff Staples, we

‘From the Ground Up’ Explores the Past, Present, & Future of Women in Footwear

On this episode of From the Ground Up we examine how women have made spaces for themselves in the sneaker industry when the blueprint wasn’t there. Also, what the future of women in the industry looks

‘From the Ground Up’ Examines How Hype Impacts Sneaker Culture

From the Ground Up, our in depth sneaker show, is back with another episode diving into all things footwear. Last week, we explored the influence of athletes on sneaker culture, but this week, we’re

‘From the Ground Up’ Debates the Role of Athletes in Sneaker Culture

From the Ground Up, our in depth sneaker show, is back with another episode diving into all things footwear. Last week, we explored the history of sneaker collabs, but this week, we’re delving into

‘From the Ground Up’ Explores the History of Sneaker Collabs With Jeff Staple & Others

Collaborations do more than just create single releases for their creative partners, they push brands and the culture to look for new ideas and push trends into unexpected directions. From the Ground

‘From the Ground Up’ Explores the Evolution of Custom Sneakers

From the Ground Up, our brand new sneaker show is back with another episode diving into all things footwear. Last week, we broke down the importance celebrated Nike’s coveted annual event Air Max Day,

‘From the Ground Up’ Breaks Down the Importance of Air Max Day

We’re thrilled to introduce the next episode of our brand new sneaker show, From the Ground Up. Last week, we dished out major keys to starting your own sneaker brand, but now we’re back and

‘From the Ground Up’ Explains How to Start a Sneaker Brand

We’re thrilled to introduce the second episode of our brand new sneaker show, From the Ground Up. Last week, we put the spotlight on the evolution of the Jordan brand, but this week we’re diving into

‘From the Ground Up’ Celebrates Jordan Brand in Inaugural Episode

We’re thrilled to introduce for the very first time our brand new sneaker show, From the Ground Up. The series takes cues from our previous project, Flip & Bricks, as host Pete Forester delivers