fitbit

It’s official: Google is buying Fitbit for $2.1 billion

It’s official: Google is buying Fitbit for $2.1 billion

Google is officially acquiring Fitbit to boost its wearable efforts.
Google to acquire Fitbit for $2.1 billion

Google to acquire Fitbit for $2.1 billion

Google is acquiring fitness wearables company Fitbit in a deal worth $2.1 billion. The transaction is expected to close in 2020.
Google is acquiring Fitbit for $2.1 billion

Google is acquiring Fitbit for $2.1 billion

Just days after it was reported that Google was close to buying Fitbit, Google and Fitbit today confirmed the purchase: Google will pay $7.35 per share for the wearables company in an all-cash deal

Google buys Fitbit for $2.1 billion

Fitbit is to be acquired by Google in an all-cash deal worth around $2.1 billion, the two companies announced today. The company will be folded in to the search giant, forming part of its hardware
Apple Watch Competition to Grow as Google Plans Its Own Wearables Following Fitbit Acquisition

Apple Watch Competition to Grow as Google Plans Its Own Wearables Following Fitbit Acquisition

Google today announced it plans to release its own "Made by Google" wearables following its $2.1 billion acquisition of fitness tracker maker Fitbit. The deal is expected to close in 2020 pending
Smartwatch

Smartwatch

The latest smartwatch reviews, news, and buying guides, all in one place. Digital Trends offers in-depth coverage of the latest wearables, from the newest Apple Watch to the Samsung Galaxy Watch
How to Cheat at a Step Counting Challenge

How to Cheat at a Step Counting Challenge

A Fitbit or other step counting challenge can be a great way to inspire yourself to be active. But then again, it’s easier to just sit on the couch and pretend you’re logging tons of steps. Here are a
Digital Trends Live: AirPods Pro, Google moves on Fitbit, and more

Digital Trends Live: AirPods Pro, Google moves on Fitbit, and more

On this episode of Digital Trends Live, we discuss the top stories trending in tech, including Apple’s AirPods Pro, Google's bid for Fitbit, Uber Money, team-building robots, smiling pets, and more.
Making sense of the Alphabet-Fitbit acquisition

Making sense of the Alphabet-Fitbit acquisition

Alphabet buying Fitbit is (mostly) a good idea for everyone involved.

Google buying Fitbit is good for Google, bad for wearables

If it happens -- and that's already a big if -- it's not going to be good for consumers, is it?Yesterday, shortly before Alphabet's Q3 earnings call, news hit that Google's parent company is
Why would Google want to buy Fitbit?

Why would Google want to buy Fitbit?

A report that Google may be trying to acquire Fitbit has emerged, but why would Google do that? There are good reasons for Fitbit to seek a sale, and Google could benefit, but there are a lot of

Google set to acquire Fitbit, to enter the fitness tracking game

Alphabet, Google’s parent company, is poised to acquire Fitbit. The company is said to have offered to buy the wearable device maker in an effort to improve on its smartwatch game. There is no

Google Reportedly Looking to Acquire Fitbit

Google’s parent company Alphabet is reportedly looking to acquire Fitbit. The latter has been struggling to stay relevant in the fitness wearable while Google is struggling to make inroads in the

Alphabet is trying to buy Fitbit; it’s probably a bad idea

Google’s parent company, Alphabet, is reportedly pretty interesting in buying Fitbit. It’s a pretty strange move, considering Google doesn’t actually have any stake in the wearable hardware game; that
Alphabet Could Be Considering Making A Bid For Fitbit

Alphabet Could Be Considering Making A Bid For Fitbit

The wearable tech industry is a pretty crowded one and Fitbit has been an established player for quite a while now. However, it seems that maybe the company wasn’t doing as well as they would like
Google Fitbit acquisition tipped to give Wear OS and hardware a boost

Google Fitbit acquisition tipped to give Wear OS and hardware a boost

Though Google has dipped its toe into the realm of health and fitness tracking through Google Fit and Wear OS, it hasn’t yet any kind of fitness tracker or smartwatch of its own. With the Apple Watch
Google Fitbit acquisition tipped to give Wear OS and hardware a boost

Google Fitbit acquisition tipped to give Wear OS and hardware a boost

Though Google has dipped its toe into the realm of health and fitness tracking through Google Fit and Wear OS, it hasn’t yet any kind of fitness tracker or smartwatch of its own. With the Apple Watch
Google considers buying Fitbit as time runs out for the wearable company

Google considers buying Fitbit as time runs out for the wearable company

Google started offering hints earlier this year that it wanted to finally make a serious push into wearables of its own, thanks to clues like the company's job listing spotted back in February that
Google Parent Alphabet Reportedly in Talks to Acquire Fitbit

Google Parent Alphabet Reportedly in Talks to Acquire Fitbit

The wearable business is apparently a tough nut to crack for any company not called Apple. Rumors began percolating several weeks back that Fitbit was putting itself up for sale, and now we know who
Maybe This Is How We Finally Get a Pixel Watch

Maybe This Is How We Finally Get a Pixel Watch

Looks like Google is getting ready for a serious dive back into wearables. Both Reuters and CNBC are reporting that Alphabet, Google’s parent company, has made an offer to acquire Fitbit. Yes, that