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Will Delta’s Subscription-Based Loyalty Perks Catch On?
For those who are willing to pay for access, Delta's SkyMiles Select program is a good alternative to flying the requisite miles to earn elite status. But it also sets an interesting precedent for
Delta Sees Stronger Direct Sales From Loyal Customers
Delta's strategy now appears to be driving loyalty in a different way: Instead of flying on the carrier because of SkyMiles, passengers simply want to fly on a better product. -Grant Martin
Delta Extends Elite Status for Frequent Flyers Who Take a Break
Delta is the first major U.S. carrier to adopt a broader policy for extending elite status, including not just those who take parental leave but also flyers who experience other major life events.