data-mining and database marketing

Facebook Can Tell You What to Expect in the Voting Booth

Facebook Can Tell You What to Expect in the Voting Booth

Facebook’s vote planner tool shows users what candidates and issues will be on their ballots on Nov. 8.
Facebook Can Tell You What to Expect in the Voting Booth

Facebook Can Tell You What to Expect in the Voting Booth

Facebook’s vote planner tool shows users what candidates and issues will be on their ballots on Nov. 8.
Energy Giants Turn to Drones and Sensors in New Embrace of the Digital World

Energy Giants Turn to Drones and Sensors in New Embrace of the Digital World

Workers launch a drone for an offshore inspection in the Gulf of Mexico in 2011.

Bits: The Risk to Civil Liberties of Fighting Crime With Big Data

Technology that allows the police to analyze and share data helps prevent crime. But those sophisticated tools may put civil liberties in danger, too.

Bits: The Risk to Civil Liberties of Fighting Crime With Big Data

Technology that allows the police to analyze and share data helps prevent crime. But those sophisticated tools may put civil liberties in danger, too.
The 2016 Race: You May Need a Strong Stomach for the Pitfalls of Real-Time Election Projections

The 2016 Race: You May Need a Strong Stomach for the Pitfalls of Real-Time Election Projections

Voting in Ohio during the 2012 presidential election. Low turnout early in the day among demographic groups likelier to vote for President Obama made his campaign team think he was going to lose the
Political Memo: Donald Trump Was Essentially a Third-Party Candidate on a G.O.P. Ticket

Political Memo: Donald Trump Was Essentially a Third-Party Candidate on a G.O.P. Ticket

Donald J. Trump in Raleigh, N.C., on Monday. He proved that, similar to President Obama, the heart of American politics could not be boiled down to data.
How Data Failed Us in Calling an Election

How Data Failed Us in Calling an Election

Michigan Democratic Party members in Flint studying precinct results on Tuesday. Virtually all major vote forecasters put Hillary Clinton’s chances of winning in the range of 70 to 99 percent.
How Data Failed Us in Calling an Election

How Data Failed Us in Calling an Election

Michigan Democratic Party members in Flint studying precinct results on Tuesday. Virtually all major vote forecasters put Hillary Clinton’s chances of winning in the range of 70 to 99 percent.
After Election Surprise, Marketers Rethink How to Study Consumers

After Election Surprise, Marketers Rethink How to Study Consumers

Signs were piled up in a Hillary Clinton campaign office in Columbia, S.C., before that state’s primary. For marketers, the results of the presidential election threw into question “the rules of
After Election Surprise, Marketers Rethink How to Study Consumers

After Election Surprise, Marketers Rethink How to Study Consumers

Signs were piled up in a Hillary Clinton campaign office in Columbia, S.C., before that state’s primary. For marketers, the results of the presidential election threw into question “the rules of

Fair Game: The Kind of Car Insurer That Gives Consumers the Best Value

Mutual insurance companies owned by policyholders paid claims at a higher rate, providing the best value to consumers, a study found.
Data Could Be the Next Tech Hot Button for Regulators

Data Could Be the Next Tech Hot Button for Regulators

The Google logo, displayed at the opening of the new Google data center in Eemshaven, The Netherlands.
Data Could Be the Next Tech Hot Button for Regulators

Data Could Be the Next Tech Hot Button for Regulators

The Google logo, displayed at the opening of the new Google data center in Eemshaven, The Netherlands.
At the Australian Open, Tennis Joins Its Sports Brethren on a New Surface: Data Analytics

At the Australian Open, Tennis Joins Its Sports Brethren on a New Surface: Data Analytics

Serena Williams is known for her aggressive style of play. In new metrics, she ranks close to the bottom among women in shots that land close to the line.
Is Your Vizio Television Spying on You? What to Know

Is Your Vizio Television Spying on You? What to Know

Vizio agreed to pay $2.2 million to settle charges that its software collected television owners’ viewing data without their consent or knowledge.
Is Your Vizio Television Spying on You? What to Know

Is Your Vizio Television Spying on You? What to Know

Vizio agreed to pay $2.2 million to settle charges that its software collected television owners’ viewing data without their consent or knowledge.
For Marketers, TV Sets Are an Invaluable Pair of Eyes

For Marketers, TV Sets Are an Invaluable Pair of Eyes

Dan Schiffman of TVision, demonstrating the software. “The big thing for TV advertisers and the networks is, are you actually looking at the screen or not?” he said.
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