customer acquisition

Technology could help the modern traveller’s search for unique, meaningful experiences
“The Indian government’s stand on data localisation is a bit of an overkill”

“The Indian government’s stand on data localisation is a bit of an overkill”

A multi-national approach is required for data protection.
Cracking the code on podcast advertising for customer acquisition

Cracking the code on podcast advertising for customer acquisition

Of the various channels available to growth marketers, podcast is among the most misunderstood. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have deployed podcast advertising for...
Facebook and Google advertising is run by machines — and that’s a good thing

Facebook and Google advertising is run by machines — and that’s a good thing

We’ve reached the tipping point where humans have to let go of the intra-day ad management tasks they used to control as part of the value they provided.
5 Ways Independent Hotels Can Fight For and Win Direct Bookings

5 Ways Independent Hotels Can Fight For and Win Direct Bookings

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the
The secret of content marketing: avoid high bounce rates

The secret of content marketing: avoid high bounce rates

Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you?

6 steps to reduce churn for high-volume subscription companies

Your customers don’t really want to cancel. At least, not all of them. Between 15 and 30 percent of customers leave for reasons that are within your control. Tapping into these customers...
Why Customer-Centric Companies Are Leveraging Performance Video for Unprecedented Growth

Why Customer-Centric Companies Are Leveraging Performance Video for Unprecedented Growth

There’s no substitute for relevance. Nothing — including stunning imagery — will make a difference if the content isn’t tailored to the viewer. The post Why Customer-Centric Companies Are Leveraging
The Hotels Paradox: Keeping Tech Cutting-Edge But Simple

The Hotels Paradox: Keeping Tech Cutting-Edge But Simple

Hotel chains are always in search of the next big thing in innovation or loyalty that will give them an edge over the competition. But in discussions with industry professionals at the NYU Hospitality
Aim to Acquire More Users For Less Cost With This URL Shortener

Aim to Acquire More Users For Less Cost With This URL Shortener

PixelMe Growth Lite boosts your digital marketing with a few clicks.
Aim to Acquire More Users For Less Cost With This URL Shortener

Aim to Acquire More Users For Less Cost With This URL Shortener

PixelMe Growth Lite boosts your digital marketing with a few clicks.

When to ditch that nightmare customer (before they kill your startup)

Three million dollars. That’s the largest amount of money I’ve ever walked away from in terms of a customer contract that I decided we shouldn’t take.
3 Key Tactics Cannabis Brands Can Learn from Tech Startups

3 Key Tactics Cannabis Brands Can Learn from Tech Startups

They've been there, done that. So why not learn from Silicon Valley's tried-and-true techniques.
3 Key Tactics Cannabis Brands Can Learn from Tech Startups

3 Key Tactics Cannabis Brands Can Learn from Tech Startups

They've been there, done that. So why not learn from Silicon Valley's tried-and-true techniques.
5 Ways To Make Your Small Business Memorable With Design

5 Ways To Make Your Small Business Memorable With Design

Attracting new clients is one of the biggest challenges for small business owners. One of the first items that comes…
6 Secrets for Giving Your New Business the Momentum to Keep Growing

6 Secrets for Giving Your New Business the Momentum to Keep Growing

Follow these tips to get a critical mass of customers so your business grows on its own.
6 Secrets for Giving Your New Business the Momentum to Keep Growing

6 Secrets for Giving Your New Business the Momentum to Keep Growing

Follow these tips to get a critical mass of customers so your business grows on its own.
Some Indian restaurants have lost their appetite for Zomato and Swiggy

Some Indian restaurants have lost their appetite for Zomato and Swiggy

Food delivery apps are seen as a boon for small restaurants in India. However, now, a war has started brewing between restaurant owners and food…
A $20,000 investment in AI returns $2.4 million (VB Live)

A $20,000 investment in AI returns $2.4 million (VB Live)

VB LIVE: AI turns ROI best-guess calculations into data-driven predictions, uncovers new customers, adds science to the art of targeting, and more. Learn how major retail organizations are massive ROI
eBay’s got surprise and delight locked down with AI (VB Live)

eBay’s got surprise and delight locked down with AI (VB Live)

VB LIVE: Join eBay's CMO, North America, as well as execs from Sprint and Sears, to learn how AI can turn best-guess calculations into data-driven predictions, uncover new customers, and more, when