business of loyalty

United’s New Elite Status Requirements Could Spell End of an Era for Budget Travelers

United’s New Elite Status Requirements Could Spell End of an Era for Budget Travelers

If American and Delta follow United in raising requirements to earn elite status, it could drive a whole new class of budget travelers away from airline loyalty programs. -Grant Martin
Southwest Is Latest to Remove Expiration Dates From Frequent Flyer Miles

Southwest Is Latest to Remove Expiration Dates From Frequent Flyer Miles

Those who are used to glacially accumulating airline miles over the course of many years may now have a better program to look forward to with Southwest Rapid Rewards. For those who took advantage of
Will Delta’s Subscription-Based Loyalty Perks Catch On?

Will Delta’s Subscription-Based Loyalty Perks Catch On?

For those who are willing to pay for access, Delta's SkyMiles Select program is a good alternative to flying the requisite miles to earn elite status. But it also sets an interesting precedent for
Delta-Latam Tie-Up Will Expand SkyTeam Reach in South America

Delta-Latam Tie-Up Will Expand SkyTeam Reach in South America

The new partnership in the works between Delta and Latam may drastically affect the way that Oneworld and SkyTeam loyalists shift their business. But there's still no timeline for when any changes

American and Alaska Make Further Cuts to Their Loyalty Partnership

The loyalty linkage between Alaska and American hasn't been particularly fluid these last few years. Now it's getting even harder to take advantage of the partnership. -Grant Martin
Marriott Continues Bonvoy Push Through Tech Hiccups and Growth

Marriott Continues Bonvoy Push Through Tech Hiccups and Growth

If anyone was hoping to see change on the horizon for Marriott's Bonvoy program, which has suffered its fair share of integration and IT issues, it doesn't seem to be on the road map. At Skift Global
United Increases Its Loyalty Dominance at Denver

United Increases Its Loyalty Dominance at Denver

It's getting even harder to not be loyal to United Airlines if you are a frequent traveler in Denver. -Grant Martin
Audi’s Silvercar Launches Loyalty Program to Help Compete With Legacy Rivals

Audi’s Silvercar Launches Loyalty Program to Help Compete With Legacy Rivals

Premium Rewards isn't going to change the world as a loyalty program, but it is going to entice business from a new set of travelers. And that might be exactly what Silvercar needs right now. -Grant
How Avianca Brasil’s Exit From Star Alliance Will Affect South America

How Avianca Brasil’s Exit From Star Alliance Will Affect South America

Avianca Brasil, the smaller regional cousin of Avianca Colombia, will leave the alliance on September 1. While some regional passengers may notice the lapse in service deeper in Brazil, most
Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous

Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous

Marriott's new pricing structure will help it better control inventory during high and low seasons — but as a result, some travelers may find it harder to find deals on their favorite vacation
Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Marriott's new dynamic pricing will make award nights more expensive for those who can only travel during peak season. Those with some flexibility in their schedules, however, may be in for a
United Partners With Clear to Give Elite Frequent Flyers Discounted Screening

United Partners With Clear to Give Elite Frequent Flyers Discounted Screening

This partnership is good news for United's most frequent customers. But will the deal between Clear and United enable the tech company to get a leg up on TSA PreCheck's dominance? -Grant Martin
Hilton Sees Loyalty Surge From Higher Traveler Engagement

Hilton Sees Loyalty Surge From Higher Traveler Engagement

New tools geared for driving engagement at Hilton have created strong growth it its loyalty program. But does Marriott also get part of the credit? -Grant Martin
British Airways Tests Award Seats Without Hefty Taxes

British Airways Tests Award Seats Without Hefty Taxes

Could the end of the era of high award taxes and fees at British Airways be nigh? A new trial from the carrier is pushing the fees down on some award seats to only £1. -Grant Martin
Delta Sees Stronger Direct Sales From Loyal Customers

Delta Sees Stronger Direct Sales From Loyal Customers

Delta's strategy now appears to be driving loyalty in a different way: Instead of flying on the carrier because of SkyMiles, passengers simply want to fly on a better product. -Grant Martin
Delta’s Economy Upgrades Put Product Over Loyalty

Delta’s Economy Upgrades Put Product Over Loyalty

It used to be that hardcore loyalty nerds would avoid Delta's SkyMiles program because of its poor earning and redeeming channels. Now thanks to constant product improvements, those concerns may be
Accor and Air France-KLM Link Loyalty Accounts in Unique Partnership

Accor and Air France-KLM Link Loyalty Accounts in Unique Partnership

A new partnership launched by France's biggest hotel chain and biggest airline will allow loyalty members to benefit from spending money anywhere within the network. It's a lucrative and free perk for
Basic Business Class Fares Set Landmines For Frequent Flyers

Basic Business Class Fares Set Landmines For Frequent Flyers

A new series of unbundled business class fares coming to market pushes many frequent flyer benefits to the side. For those religious about loyalty programs, the fares are worth avoiding. -Grant Martin
Hyatt Plots Next Moves in Its Loyalty Chess Game

Hyatt Plots Next Moves in Its Loyalty Chess Game

Hyatt has big plans for its World of Hyatt loyalty program, as illustrated by a recent presentation by CEO Mark Hoplamazian and yet another partnership in the works. -Grant Martin
Lufthansa Will Be First European Airline to Adopt Dynamic Pricing for Award Seats

Lufthansa Will Be First European Airline to Adopt Dynamic Pricing for Award Seats

Award seats on Lufthansa will soon be priced according to market demand instead of a strict tiered system. Not all passengers are happy. -Grant Martin