brand marketing

Land O’Lakes wants to introduce you to the farmer behind your butter

The farmer-owned cooperative is showcasing the men and women who produce its products in an effort to appeal to consumers' changing tastes.
Understanding the 2020 election as brand marketing

Understanding the 2020 election as brand marketing

Voters aren’t just casting votes for people, they’re choosing brands on a shelf. One thing a “brand” analysis shows? How far Democrats have to go.

Casper Influencers Move Mattresses, but the IPO Filing Says They’re Not All Sweet Dreams

Some influencer posts tagged to Casper on Instagram look like traditional ads. Others are more, well, revealing.
An Instagrammable Pantone café is opening in New York City

An Instagrammable Pantone café is opening in New York City

In Café OLED, LG high-definition TVs meet Pantone colors.
Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. The World Piece video works
Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Choice Hotels realized years ago that Comfort Inn's look was outdated. The company has to hope that spending billions on renovations and new marketing materials will make the brand successful
Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest
New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

As travel brands demand greater transparency into marketing performance data, they are rethinking their agency relationships and moving marketing operations in-house to gain more control over the

Would You Delete Your Instagram Feed for Free Flights?

JetBlue’s social strategy reveals a deeper marketing strategy that include big asks of online consumers today.
Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Kayak is looking to get leaner and more efficient. The restructuring, though, doesn't exactly mesh with the upbeat picture about the metasearch company that parent Booking Holdings described during
Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot
Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

It's back to the future for Booking Holdings, which is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow

SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

Register for our next webinar on October 24, 1-2 p.m. EST, when we'll explore best practices for creating authentic, captivating content that epitomizes the unique character of a destination. -
Tips from Top Marketers on Balancing Data and Intuition

Tips from Top Marketers on Balancing Data and Intuition

Chief marketing officers shared their secrets at Brainstorm Tech.
Tips from Top Marketers on Balancing Data and Intuition

Tips from Top Marketers on Balancing Data and Intuition

Chief marketing officers shared their secrets at Brainstorm Tech.
Travel Brands Should Stand Up For the Values They Believe In

Travel Brands Should Stand Up For the Values They Believe In

Travel brands are increasingly standing up for the values they share with their customers—and are finding that doing so offers new ways to connect. Brands with an authentic voice make the greatest
Luxury Brands Embrace Experiential Marketing to Stay Relevant

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their
New eBook: The Modern Tourism Marketer’s Guide to Video

New eBook: The Modern Tourism Marketer’s Guide to Video

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way. -Dawn Rzeznikiewicz
From $499 ‘Luxury Tent’ Parties to Chocolate Doughnuts: How Brands Are Cashing in on the Solar Eclipse

From $499 ‘Luxury Tent’ Parties to Chocolate Doughnuts: How Brands Are Cashing in on the Solar Eclipse

Companies like Krispy Kreme and Casper are turning the eclipse into a marketing event.
How Companies Will Use Artificial Intelligence To Sell To You

How Companies Will Use Artificial Intelligence To Sell To You

It worked for Trump, some say—and now it could work for business.