brand guides

Everything You Need to Know About WTAPS

Everything You Need to Know About WTAPS

HARDCOVER is a digital content series exploring the people, places and things that define and continue to shape the Highsnobiety universe. In this chapter of Brands You Know But Don’t Know Much About,
Everything You Need to Know About NEIGHBORHOOD

Everything You Need to Know About NEIGHBORHOOD

It’s often hard to think that many of the biggest names and practices in streetwear, like NEIGHBORHOOD, were for a long time virtually unknown in the West. These days scarcely a week goes by without
The Best Blanks in the Streetwear World

The Best Blanks in the Streetwear World

Hoodies and T-shirts are the bedrock of the streetwear game. Not only are they universally worn garments, but for aspiring designers, they are some of the lowest barrier-to-entry products out there.
How Templa’s Award-Winning Outerwear Won Over Raf Simons

How Templa’s Award-Winning Outerwear Won Over Raf Simons

Under the Radar is Highsnobiety’s weekly celebration of upcoming talent brought to you by Avión Tequila. Each week, we’re spotlighting an emerging brand that’s bringing something new to the worlds of
How ellesse Became One of the Biggest Names in Tennis

How ellesse Became One of the Biggest Names in Tennis

Few sports have influenced style like tennis and few brands have impacted tennis style like ellesse. While many brands have dabbled in the sport’s style and aesthetic recently, few have the historical
Everything You Need to Know About Ralph Lauren’s Biggest Sporting Moments & Influence on Sports Style

Everything You Need to Know About Ralph Lauren’s Biggest Sporting Moments & Influence on Sports Style

Credits: Close Sport Heritage Off to the Races (& Beyond) Contributing Writer: Alec Banks All images supplied from Ralph Lauren’s archive Wimbledon Photographer: Louis Bever Producer: Ufuk Inci
10 Failed Rapper Clothing Lines You Might Have Forgotten

10 Failed Rapper Clothing Lines You Might Have Forgotten

Hip-hop isn’t just about the music, not anymore. In fact, anyone who has even a passing familiarity with rap will know that fashion plays a vital role in hip-hop too, helping artists to forge a
Quiksilver’s Role in the Creation of Streetwear and the Future of Sustainable Fashion

Quiksilver’s Role in the Creation of Streetwear and the Future of Sustainable Fashion

When we think of streetwear, we tend to think of gritty, urban centers and expensive sneakers more than West Coast surfers with sun-bleached hair. Which is strange, really, because there’s an argument
From Small Town Tailor to Global Sportswear & Fashion Brand: The ellesse Story

From Small Town Tailor to Global Sportswear & Fashion Brand: The ellesse Story

ellesse founder Leonardo Servadio started out as a tailor in his hometown Perugia, Italy. Like many great ideas, ellesse — which gets its name from Servadio’s initials L.S. — was a way for its founder
Sies Marjan’s Spring ’19 Shirts and Pants Are a Tactile Dream

Sies Marjan’s Spring ’19 Shirts and Pants Are a Tactile Dream

Having launched its first menswear line for Fall/Winter 2018, New York label Sies Marjan continues to make a name for itself in the men’s fashion sphere, following up on previous dégradé dyed designs
PHIPPS’ New “Nature Loves Courage” Collection is Full of Spring Wardrobe Grails

PHIPPS’ New “Nature Loves Courage” Collection is Full of Spring Wardrobe Grails

Having just recently arrived at SSENSE‘s online storefront, we can’t take our eyes off the SS19 line of relatively new brand PHIPPS. Founded in 2017 by San Franciscan Spencer Phipps, if you’re not yet
50 Years of Ralph Lauren

50 Years of Ralph Lauren

In 1968, a young designer started his business out of a tiny showroom in the Empire State Building. Over the next 50 years, his brand would come to define not just the male American wardrobe, but the
23 Sustainable and Ethical Fashion Brands Every Highsnobiety Reader Should Know

23 Sustainable and Ethical Fashion Brands Every Highsnobiety Reader Should Know

Think of the fashion world as the film Zoolander. Now think of widespread production practices as Ben Stiller’s character, Derek Zoolander. Now think of sustainable fashion and ethical clothing as
Our Pick of the Best Levi’s Made & Crafted Pieces That You Can Buy Right Now

Our Pick of the Best Levi’s Made & Crafted Pieces That You Can Buy Right Now

Levi’s is one of those labels that have surpassed trends to become a staple. If you don’t have a pair of Levi’s ås part of your wardrobe rotation, then your wardrobe isn’t complete. Simple as. Levi’s
What Patagonia Teaches Us About Building a Brand That Lasts

What Patagonia Teaches Us About Building a Brand That Lasts

The following excerpt appears in Highsnobiety’s new book with Gestalten: The Incomplete Highsnobiety Guide to Fashion and Street Culture. You can buy it here. Yvon Chouinard reluctantly built a
A Meeting of the Minds: When Eames Met BAPE

A Meeting of the Minds: When Eames Met BAPE

The history of mid-century modern furniture and the enduring appeal of hyped streetwear are stories built on a similar premise: low-cost products united with high-minded design. Charles and Ray Eames’
The Story Behind DENHAM and Its 10 Year Anniversary Release

The Story Behind DENHAM and Its 10 Year Anniversary Release

“It’s incredible that a product created in 1850 is still the most popular product worn by everybody today,” enthuses the Amsterdam-based British jeanmaker, Jason Denham, in the opening lines of his