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book by cadillac

Porsche Passport and Other Car Subscription Services

Porsche Passport and Other Car Subscription Services

Don’t feel bad if you’ve never heard of this sort of thing. At this point, car subscription services haven’t really haven’t been around all that long. Join Scott and Ben as they delve into this

Cadillac Expands Its Subscription Service to New Markets

Since its launch in the Big Apple earlier this year, the BOOK by Cadillac car-subscription service has allowed customers in New York City to get behind the wheel of a Cadillac without signing the note

Deal or No Deal: Volvo XC40 Subscription Service Starts at $600 Per Month

Volvo Cars is rolling out a subscription service that allows access to vehicles for a monthly fee. It’s a growing trend among luxury brands. Book by Cadillac is the first service to spring to mind but

Are Car Subscription Services Going to Become the New Normal?

Automakers are throwing everything they currently have at the wall to see what sticks. The concept of “mobility” is now so broad that it encompasses automation, electrification, vehicle connectivity,

The New Luxury Bandwagon: Mercedes-Benz Launches Subscription Service

Mercedes-Benz has announced it will be testing a new vehicle subscription service for customers in the United States this summer. The practice is becoming increasingly popular with automakers,

Unsubscribed: The Problem With Car Subscription Services

Automakers are trying everything under the sun to turn a larger profit these days. Building and selling cars is no longer enough. Manufacturers now offer data plans, rental services, lifestyle

Melody Lee Resigns From Cadillac; Book Gets a New Boss

Melody Lee, the former brand marketing director who joined General Motors’ luxury division in 2012 and later headed its “Book by Cadillac” subscription service, has resigned. Apparently, Lee isn’t
Best Car Subscription Services: Multiple New Rides Each Year, but Costs May Soar

Best Car Subscription Services: Multiple New Rides Each Year, but Costs May Soar

Less than two years old, car subscription services are now being recalibrated to compete with the usual lease prices. Here's what you need to know. The post Best Car Subscription Services: Multiple

Cadillac’s Booking It From BOOK

Book, also known as “BOOK by Cadillac,” is General Motors’ entry in the burgeoning luxury car subscription market, though the fledgling service’s first cities — New York, Los Angeles, and Dallas —
GM’s luxury brand hits the pause button on Book by Cadillac subscription service

GM’s luxury brand hits the pause button on Book by Cadillac subscription service

Referring to its subscription service as a pilot program, a Cadillac spokesperson confirmed that Book by Cadillac will cease December 1. Promising a comeback after making "adjustments," Cadillac said
GM Halts Pricey ‘Book by Cadillac’ Car-Swap Subscription Plan

GM Halts Pricey ‘Book by Cadillac’ Car-Swap Subscription Plan

Book by Cadillac on hold as GM rethinks the business. Other automakers find subscription sign-ups are soft. Cutting prices helps: Caddy's three-year-plan cost $65K. The post GM Halts Pricey ‘Book by

Toyota Announces ‘Beloved’ New Subscription Service, Annoyingly Claims Transformation Into ‘Mobility Company’

Cadillac recently made the choice to suspend its vehicle subscription service, claiming the operation hit some costly roadblocks. That’s been our beef with most subscription programs as well, only on

365 Days Later: What Volvo’s Subscription Service Means for the Larger Industry

Despite the push from an eager industry, car subscription services haven’t proven an overwhelming success. The general consensus is that premium services, while intriguing concepts, are too expensive

Book ’em Again, Danno: Cadillac’s Revised Subscription Service Coming Later This Year

General Motors is readying another automotive subscription service after canceling “Book by Cadillac,” which was deemed too costly to keep operational, several months ago. However, whether that was