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AOL Hopes These 2 New Ad Formats Will Thwart Off Ad Blocking

AOL Hopes These 2 New Ad Formats Will Thwart Off Ad Blocking

AOL wants marketers to help build its next ad formats. At CES today, the Verizon-owned company is launching a new initiative called BrandBuilder that includes two new types of ads. By working
If $4.8 Billion Sale to Verizon Goes Through, Marissa Mayer Is Leaving Yahoo's Board

If $4.8 Billion Sale to Verizon Goes Through, Marissa Mayer Is Leaving Yahoo's Board

According to a Securities and Exchange Commission filing, Yahoo chief Marissa Mayer will leave the company's board if the tech giant's $4.8 billion acquisition by Verizon goes through. Since Yahoo
Why the Most Important Word in 2017 Will Be 'Experience'

Why the Most Important Word in 2017 Will Be 'Experience'

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings. It's not about
AOL's New 360° and Live Video Studio Is a 'Physical Embodiment of Native Advertising'

AOL's New 360° and Live Video Studio Is a 'Physical Embodiment of Native Advertising'

Imagine designing one building that could accomplish this two-part mission: First, make one of the oldest digital brands cool once again. Second, secure the future of branded content. Has such a
Here’s Why Verizon Decided to Stick With Yahoo Despite Everything

Here’s Why Verizon Decided to Stick With Yahoo Despite Everything

The bottom line is that acquiring the faded Internet portal is the telecom company's only chance.
Here’s Why Verizon Decided to Stick With Yahoo Despite Everything

Here’s Why Verizon Decided to Stick With Yahoo Despite Everything

The bottom line is that acquiring the faded Internet portal is the telecom company's only chance.
Urban Outfitters Is Charging $45 for an AOL T-Shirt

Urban Outfitters Is Charging $45 for an AOL T-Shirt

It costs more than dial-up Internet service.
Urban Outfitters Is Charging $45 for an AOL T-Shirt

Urban Outfitters Is Charging $45 for an AOL T-Shirt

It costs more than dial-up Internet service.
Pence Says His Private Email Use Was Not the Same as Clinton’s

Pence Says His Private Email Use Was Not the Same as Clinton’s

The vice president is taking fire for using an AOL account while serving as Indiana's governor.
Pence Says His Private Email Use Was Not the Same as Clinton’s

Pence Says His Private Email Use Was Not the Same as Clinton’s

The vice president is taking fire for using an AOL account while serving as Indiana's governor.
Why Internet Providers Are Celebrating Friday’s Privacy Rule Rollback

Why Internet Providers Are Celebrating Friday’s Privacy Rule Rollback

Now they can take targeted advertising to a whole new level.
Why Internet Providers Are Celebrating Friday’s Privacy Rule Rollback

Why Internet Providers Are Celebrating Friday’s Privacy Rule Rollback

Now they can take targeted advertising to a whole new level.
AOL and Yahoo are merging into ‘Oath,’ one giant ball of sadness

AOL and Yahoo are merging into ‘Oath,’ one giant ball of sadness

AOL and Yahoo, two failed internet companies that now mostly serve to leak your data, are hurtling towards a merger. Verizon already owns AOL, and provided its long-running acquisition of Yahoo's core
Yahoo’s Remnants to Be Found Under Oath

Yahoo’s Remnants to Be Found Under Oath

Verizon's new Oath division will contain iconic brands AOL and Yahoo.
Yahoo’s Remnants to Be Found Under Oath

Yahoo’s Remnants to Be Found Under Oath

Verizon's new Oath division will contain iconic brands AOL and Yahoo.
Verizon is combining AOL and Yahoo into division named ‘Oath’

Verizon is combining AOL and Yahoo into division named ‘Oath’

Verizon plans to merge AOL and Yahoo into a single media division after its acquisition is closed, and that single division will be named ‘Oath.’ The name was revealed by AOL CEO Tim Armstrong in a