Nothing was found on your request

advertising tech

Google offers new findings on Russian disinformation across its products

Google offers new findings on Russian disinformation across its products

Just a day before tech’s big Russia-focused Congressional hearings begin, Google is out with a new report on the Russian government’s efforts to interfere in the U.S. presidential election across its
Nielsen will use Gracenote’s smart TV data for ad targeting

Nielsen will use Gracenote’s smart TV data for ad targeting

Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to
Congress grills Facebook, Twitter, Google on shells hiding election meddlers

Congress grills Facebook, Twitter, Google on shells hiding election meddlers

How can internet giants know that innocent-seeming U.S. companies aren’t actually shell vehicles for malicious foreign actors to buy ads to interfere with elections? The short answer is they can’t,
In their first Russia hearing, tech giants try to placate Congress (with mixed results)

In their first Russia hearing, tech giants try to placate Congress (with mixed results)

On Tuesday, the Senate Judiciary Committee kicked off the first of three hearings this week examining the relationship between social media and Russian interference in the 2016 U.S. presidential
Shoppable video startup Cinematique has a new CEO and $1.4M in new funding

Shoppable video startup Cinematique has a new CEO and $1.4M in new funding

Cinematique has a new CEO — investor and entrepreneur Paul Dawalibi. The startup describes its product as enabling “touchable video.” In other words, when you’re watching a Cinematique-powered video,
Trump and Clinton spent $81M on US election Facebook ads, Russian agency $46K

Trump and Clinton spent $81M on US election Facebook ads, Russian agency $46K

Russian information troll farm the Internert Research Agency spent just 0.05 percent as much on Facebook ads as Hillary Clinton and Donald Trump’s campaigns combined in the run-up to the 2016 U.S.
‘Digital experience’ company Instart Logic raises $30M for global expansion

‘Digital experience’ company Instart Logic raises $30M for global expansion

Instart Logic has raised $30 million in Series E funding. The company describes its technology as a “digital experience platform.” If that sounds vague, it’s partly because Instart Logic actually has
DoubleDutch CEO Bryan Parker is out after a couple of months

DoubleDutch CEO Bryan Parker is out after a couple of months

Live engagement marketing platform DoubleDutch has replaced CEO Bryan Parker, who was appointed from COO to CEO just two months ago, TechCrunch has learned. Lawrence Coburn, founder of DoubleDutch,
Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play

Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play

As Snap, the parent company of Snapchat, gears up to report its quarterly earnings next week, it looks like the company is making some moves to beef up its primary business line, advertising.
Photoslurp bags $870k for its ‘shop the look’ UGC marketing platform

Photoslurp bags $870k for its ‘shop the look’ UGC marketing platform

Bootstrapping Barcelona-based visual commerce startup Photoslurp has taken its first external funding: Announcing €750,000 (~$870k) in pre-Series A financing, led by Spanish VC Inveready Technology
Instagram pushes more influencers to adopt its new format for sponsored posts

Instagram pushes more influencers to adopt its new format for sponsored posts

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers. The company first
Promote helps any online marketplace get into the ad business

Promote helps any online marketplace get into the ad business

The latest company to emerge from startup accelerator Expa Labs is focused on helping online marketplaces make money from advertising. Promote founder and CEO Siddharth Vora used to lead the
Twitter’s $99 monthly subscription ad program launches into public beta

Twitter’s $99 monthly subscription ad program launches into public beta

Twitter unveiled in its Q3 earnings report that it had been testing a new, self-serve advertising subscription aimed at small businesses. That service, known as Twitter Promote Mode, is officially
Conversive helps businesses build the virtual equivalent of face-to-face conversations

Conversive helps businesses build the virtual equivalent of face-to-face conversations

If you’ve ever interacted with a chatbot and felt like there was just something missing, the founders of a new startup called Conversive think they know the missing element — face-to-face interaction.
I watched 1,000 hours of YouTube Kids’ content and this is what happened…

I watched 1,000 hours of YouTube Kids’ content and this is what happened…

What do you get if you endlessly recombine Spiderman and the Joker with Elsa from Frozen and lashings of product placement for junk food brands like McDonalds?
With $70M from Alphabet, United Masters replaces record labels

With $70M from Alphabet, United Masters replaces record labels

Record labels are obsolete. They haven’t kept up as music evolved from selling CDs to streaming songs to promoting concert tickets and merchandise. Labels were meant to help artists generate albums,
Latest round of Verizon layoffs at Oath affects <4% of staff globally

Latest round of Verizon layoffs at Oath affects <4% of staff globally

Verizon has initiated another round of layoffs as a result of its acquisition of Yahoo and subsequent combining of the company with its existing business property AOL to form a new division — called
Airbnb acquires ad tech startup AdBasis

Airbnb acquires ad tech startup AdBasis

It looks like accessibility isn’t the only thing that Airbnb wants to upgrade on its platform. On the same day that Airbnb announced that it acquired Accomable, an “Airbnb for disabled travellers”, it
With Dabbl, you can earn gift cards for interacting with ads

With Dabbl, you can earn gift cards for interacting with ads

Dabbl is giving users a straightforward reason to interact with ads — the ads earn them money in the form of gift cards. For example, when I signed up for Dabbl this morning, I was presented with a
AppLovin scraps acquisition and takes debt financing instead

AppLovin scraps acquisition and takes debt financing instead

The story of AppLovin‘s acquisition has taken another turn. We first reported that the mobile ad startup was in acquisition talks in August of last year, and the announcement came a month later: