Since 1909, the Good Housekeeping Seal has been a coveted certification among consumer brands, and in order to preserve the integrity of the famous mark, products must undergo exhaustive testing by engineers and scientists at the Good Housekeeping Institute.
Located in New York’s Hearst Tower, it comprises six labs focused on health, beauty and environmental sciences; textiles, paper and plastic; nutrition; kitchen appliances and technology; home appliances and cleaning; and consumer electronics and engineering. On any given day, thousands of products are evaluated for editors of the magazine and its website, and for the seal.
“The institute is at the heart of everything we do at Good Housekeeping,” said editor in chief Jane Francisco. “It’s pretty incredible to have a state-of-the-art facility with test kitchens, labs and even a climatology chamber in the middle of midtown Manhattan.”