Monster.com is launch an agency search after working with creative lead shop BBDO since 2007.
The Weston, Mass.-based job listings site is working with Pile + Co., Boston, in managing the search process. Reps at BBDO and Monster said their parting was by mutual agreement.
When BBDO won the global Monster.com business eight years ago, the site spent $155 million in measured media, according to TNS Media Intelligence, although overseas spending was thought to increase that amount to over $200 million.
As Monster.com faced new online competition like LinkedIn and Salesforce, as well as aggregators' listings, the site began cutting back on that media-driven image building in favor of online efforts: Last year Monster.com spent only $15.2 million on measured media, according to Kantar Media.
Typical of Monster's new approach is an online brand campaign, launched in March from BBDO, that was aimed at millennials. Similarly, a marketer known its earlier Super Bowl ads skipped a big-bucks presence in the game this year in favor of a Twitter effort in which it faked out followers with a tweet celebrating the Seattle Seahawks' victory when the New England Patriots actually won the game. (Followers had to click through the Tweet image to get to the punch line.)
In going up against new competitors, Monster.com is using data analysis and social-ad targeting as it launches new recruiter tools like Monster Social Job Ads, Monster Twitter Cards and TalentBin by Monster. Last month the company said the site's bookings momentum has risen as it posted a 6 percent gain, year over year, in Monster's core North American careers segment. But while page views in May increased 36 percent over the year-earlier month, the number of unique visitors to Monster.com slid 29 percent to 11.2 million.