Adweek Daily Brief: Ira Glass on Why Podcasts Matter

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The Cannes Lions International Festival of Creativity kicked off this week, and agencies are already making a big splash. 180LA entered a fake ad in an effort to recruit a new creative director, while Ira Glass spoke about the rise of podcasts and why advertisers should care.

New on Adweek:

Jessica Walsh and Gerry Graf on advertising as art
Sagmeister & Walsh partner Jessica Walsh and Barton F. Graf 9000 founder and creative chief Gerry Graf spoke at an Adobe-sponsored seminar about where the most creative ideas come from.

Jeff Lewis builds an empire
Bravo's Flipping Out star Jeff Lewis spoke with Adweek about building his own successful brand, how he picks the right brands to partner with and more.

Ira Glass pushes for podcasts
Public radio personality Ira Glass is in Cannes this week and is searching for brands and advertisers to support This American Life podcasts and other ventures.

180LA sneaks an entry in at Cannes
180LA is looking for a new creative director, so the agency submitted a fake entry to the Cannes Lions festival that was actually a recruitment ad directed at jury members.

An inside look at 'The Wolfpack' frenzy
Sundance documentary The Wolfpack, a story of six brothers that spent much of their childhood in isolation, spoke to Adweek about their lives post-documentary and what they think of advertising.

Around the Web:


This week at the Cannes Lions festival Facebook will reveal details for its new mobile ad format, which will include full-screen video. (The Wall Street Journal)

Taylor Swift gets her way with Apple
After Taylor Swift threatened to hold her 1989 album from Apple, the company announced it will continue to pay royalties to artists during free trails of Apple Music. (Reuters)

Comcast and NBCUniversal open up cross-promotional marketing
Comcast and NBCUniversal have used cross-promotional practices with their marketing strategy Symphony. The two are now opening things up to outside groups like Microsoft. (The New York Times)

What H&M can teach other retailers
Fast-fashion brand H&M has a lot of successful qualities that older brands including Abercrombie & Fitch and American Apparel could learn from. (Digiday)

The woman behind Ford advertising breaks gender barriers
Karin Onsager-Birch, a creative director at FCB that helped Ford Motor Co. revive its brand, prepares to confront gender biases at Cannes Lions this week. (Bloomberg)

Industry Shake-Ups:

Accounts in Review
Fresh off of its Scotts Miracle-Gro win, Mediahub also scored Royal Caribbean's media business. (Adweek)



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