Monday marks the beginning of #MuseumWeek, when Twitter is encouraging cultural institutions worldwide, as well as the people who love them, to share on the social platform.
Each day has a theme and an accompanying hashtag.
Last year, 630 museums and galleries across Europe participated in #MuseumWeek, according to Kirstine Stewart, Twitter's vice-president of North America Media. This year, the hashtag is set to go global.
"The scope of participating organizations has expanded significantly, with more than