#MuseumWeek is coming to a cultural institution near you

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Monday marks the beginning of #MuseumWeek, when Twitter is encouraging cultural institutions worldwide, as well as the people who love them, to share on the social platform.

Each day has a theme and an accompanying hashtag.

Last year, 630 museums and galleries across Europe participated in #MuseumWeek, according to Kirstine Stewart, Twitter's vice-president of North America Media. This year, the hashtag is set to go global.

"The scope of participating organizations has expanded significantly, with more than

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