Starbucks #RaceTogether Campaign Is Bad Marketing, But Great Branding

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The premise behind Starbucks’ #RaceTogether campaign is almost sweet in its simplicity: We can solve issues if we talk about them. It’s also ill-conceived, impractical, and won’t likely sell a single cup of coffee. That's why other brands should follow its lead. Asking baristas to engage customers in some broad, vague conversation [...]

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