IBM’s new Watson AI marketing suite personalizes ads for individual customers

Photo of IBM’s new Watson AI marketing suite personalizes ads for individual customers
Facebook
VKontakte
share_fav
Companies spend a good chunk of change on advertising. In fact, according to Gartner, marketing budgets gobble up about 12 percent of annual revenue (and as much as 18.5 percent in industries like education). But a hair over two-thirds of them — 71 percent — allocate the bulk of their budgets to generic marketing messages. Worse still,…Read More
view VentureBeat
#dev
#machine learning
#ibm watson
#cloud
#ibm
#media
#mobile
#apps
#marketing
#enterprise
#big data
#artificial intelligence
#business