Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’

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September 28, 1997: Apple debuts its iconic “Think different” television commercial, aligning the troubled computer company with some of history’s most famous freethinking rebels. The most famous tagline in Apple history, “Think different” doesn’t just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of Steve Jobs, will forge […]

(via Cult of Mac - Tech and culture through an Apple lens)

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