Steve Jobs’ ad guru calls iPhone names ‘a war against common sense’


Apple’s decision to name its new flagship product the “iPhone XS Max” has drawn criticism. But none so harsh as from Ken Segall, who worked closely with Apple co-founder Steve Jobs on marketing for over a decade. He says he feels “a sense of dread” before every iPhone press event because “when it comes to […]

(via Cult of Mac - Tech and culture through an Apple lens)

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