Steve Jobs’ ad guru calls iPhone names ‘a war against common sense’

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Apple’s decision to name its new flagship product the “iPhone XS Max” has drawn criticism. But none so harsh as from Ken Segall, who worked closely with Apple co-founder Steve Jobs on marketing for over a decade. He says he feels “a sense of dread” before every iPhone press event because “when it comes to […]

(via Cult of Mac - Tech and culture through an Apple lens)

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