Apple’s famous hyperbole factory works overtime

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When you compare the iPhone 4 to the iPhone XS, virtually everything has changed. All except the script Apple uses when introducing its new handsets to the public. This is the tongue-in-cheek observation of James Brown, a YouTuber and Reddit user who posted a video comparing the use of adjectives from Steve Jobs in 2010 […]

(via Cult of Mac - Tech and culture through an Apple lens)

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