Brand: The Incorporated
Key Pieces: The bleached T-shirt, denim jacket, and half-and-half flannel overshirt are standout pieces from the capsule. Each item sports a bleach flame motif and hand-painted details.
Release Date: Available now
Buy: The Incorporated
Editor’s Notes: After enlisting The Life of Pablo merch designer and artist Cali Thornhill DeWitt as the face of its Spring/Summer campaign, L.A.-based label The Incorporated is back with a new collection, titled HARD WORK VACATION.
The concept is simple. Do you know the feeling when you’re on a well-deserved vacation and, all of a sudden, you get a work emergency e-mail? That’s when you’re on a hard work vacation.
The capsule features a flame-like bleach motif which has been applied to a T-shirt, tank top, denim jacket, flannel overshirts, shorts, and a cap.
For the lookbook — shot in L.A.’s Elysian Park and inspired by Creative Director Mark McGinnis’ childhood summers — The Incorporated hired Jerald Johnson, artistic director, photographer, and co-founder of the Neue School. “The forests used to look like they were on fire with the golden sun shining through,” said McGinnis about the inspiration behind the designs and lookbook.
Priced from $50 to $200, the capsule is available for purchase right now at The Incorporated’s website. Take a closer look at the capsule collection below, and click the button to shop.
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