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Starbucks has opened its first store in Italy with the Starbucks Reserve Roastery located in Milan, which the company dubs as the “most beautiful Starbucks in the world.”
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When Howard Schultz visited Milano for the first time in 1983, he was captivated by the ritual and romance of Italian coffee culture. Howard returned home with a new vision for Starbucks and a dream for the future. The opening of the @StarbucksReserve Roastery in Milano marks the arrival of Starbucks in Italy—a tremendous honor that brings our journey full circle. With humility and gratitude, we dedicate this moment to Milano. #MilanoRoastery #GrazieMilano #StarbucksItaly
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The new roastery, measuring 25,000 square feet, is situated inside the historic Poste building in Piazza Cordusio, as it pays homage to the city of Milan and celebrates everything Starbucks has learned about coffee in its 47-year history. Howard Schultz, Founder of Starbucks, credits a trip to Milan in 1983 for inspiring the creation of the company. This newly-opened flagship will employ nearly 300 workers, including baristas, bakers, mixologists and coffee roasters.
Additionally, the new store is reflective of the Italian fashion and design community with the incorporation of vibrant colors, as the space transforms from the light filtering through the glass ceiling over the course of the day. Located at the heart of the roastery is a fully-functioning Scolari coffee roaster, while to the right, customers will find the main bar. The wood-fronted bar features fluting, which echoes a motif found in Italian architecture throughout history, and is topped with marble sourced from Tuscany. The premium Reserve experience will also offer a limited availability of rare “Arabica” coffee sourced from 30 countries around the world, roasted for the first time in Europe.
Upstairs on the mezzanine, customers can discover the Arriviamo Bar, where mixologists create specialty cocktails behind a 30-foot-long marble bar, then finally, to the left, customers will be greeted with acclaimed Italian bakery, Princi, offering artisan breads, Italian pastries and many more delicacies.
Furthermore, to celebrate the opening, Starbucks locations in the U.S. will debut a new beverage, Cordusio, an espresso-forward mocha named after Piazza Cordusio where the Reserve Roastery Milan is located, and will be available for a limited time beginning September 6 in the U.S., Mexico, Peru and European markets only.
The Starbucks Reserve Roastery in Milan will open its doors to all customers beginning September 7, at 9 a.m. CET.
Now in contrast, check out the world’s biggest and most futuristic Starbucks in Shanghai.