One in five vanilla ice-creams has no vanilla, cream or fresh milk

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Survey reveals how new rules mean cheaper ingredients are usurping traditional elements

Britain’s longest heatwave since 1976 has seen ice-cream sales soar, but a survey has revealed that some brands are sold without vanilla, cream or fresh milk.

Vanilla has traditionally been Britain’s favourite flavour but a Which? investigation of supermarket and branded vanilla ice-creams found a number of them were lacking some key ingredients.

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view The Guardian: World News
#consumer affairs
#retail industry
#tesco
#food drink industry
#supermarkets
#asda
#packaging
#morrisons
#ice-cream and sorbet
#food
#money
#business
#uk news