Procter & Gamble bids to trademark LOL, WTF and other acronyms

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Firm wants to brand household products to appeal to younger consumers

Procter & Gamble, the household products company, has applied to trademark acronyms common in textspeak including “LOL” and “WTF”.

If successful, the terms could be used to market products such as soap, detergents and air fresheners in order to attract younger consumers.

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view The Guardian: World News
#retail industry
#healthcare industry
#procter gamble
#media
#advertising
#business