Under Armour Ups Its Lifestyle Footwear Game With the Forge 96

Photo of Under Armour Ups Its Lifestyle Footwear Game With the Forge 96
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Ever since Under Armour announced that A$AP Rocky was signing with the brand in a bid to elevate its lifestyle-focused products, sneakerheads have been waiting for the duo’s big splash.

While Rocky’s own signature sneaker has been repeatedly teased in recent months, a different sneaker entirely could be the one that changes the game for the Baltimore sportswear brand: the Forge 96.

Unveiled on Instagram, the Forge 96 looks to be a perfectly on-trend chunky dad-shoe.

No concrete release information exists at the time of writing, but reports suggest the Forge 96 will be out in August.

Check out some of the Instagram posts above and below and leave your thoughts on the sneakers in the comments.

under armour : forge 96

A post shared by katie lau (@katiealau) on

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