Game devs have three choices interacting online: be a robot, log off — or risk the mob

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EverQuestGUEST: I remember when I first went online as the representative of a big company. It was 2001, and I was working in the digital division of Lego, the world’s largest producer of plastic toy bricks. Before I’d gotten three posts into talking with Lego fans in online forums, I was called in to talk to the head of our whole division…Read More
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