Prada Heads to Sin City in Colorful ‘Neon Dream’ Campaign


Prada has unveiled its FW18 womenswear campaign in an eye-catching visual dubbed Neon Dream, a short film featuring model Amanda Murphy, and starring Hollywood actress Sarah Paulson, along with a variety of pieces from the upcoming collection.

Captured by renowned photographer and filmmaker Willy Vanderperre, the campaign is cinematically framed against the illuminated Las Vegas night sky and immersed in color. Amanda Murphy is the heroine of Neon Dream, while Paulson plays multiple incarnations of one character, with both women moving constantly through the glowing landscape of Las Vegas and its famous Sunset Strip, in a transforming narrative.

Overall, Willy Vanderperre perfectly captures the vibrancy of an ideal mirage city, or a neon dream, with billboards, convertibles and glowing technicolor like fluorescent pink, red, and orange in blurred, impressionistic vistas of Las Vegas.

Head on over to Prada’s official website now for more information.

In related news, Prada took a sharp left turn for its SS19 collection.

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