MR PORTER Set to Launch Exclusive ‘Vive La France’ Capsule Collection
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Online retailer MR PORTER will soon have you uttering “Je t’aime” with the launch of its French-inspired capsule collection, ‘Vive La France,’ this June.
In partnership with 14 casualwear brands, the campaign and collection will draw inspiration from four distinct French themes – Savoir-Faire, Parisian Street, Nouvelle Vague and Bleu de Travail – asking participating labels to design and debut their own interpretations.
The resulting 147 products will range from apparel to footwear and accessories. Above all, the collection aims to “offer a deeply established set of French brands, from the larger global-driven brands to the small manufacturers focused on hand-craftsmanship,” says buying director at MR PORTER, Fiona Firth.